Ten years ago I helped launch the first business tools on Instagram. More than 200 million small businesses later, across all of Meta's apps, what they build with us still amazes me. Today we're adding to that with Muse for Small Business. The same Muse you're already using, with more of the tools you work in every day: Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe, and Zoom. This matters most for small businesses and solopreneurs, where the line between your personal life and your business can be thin. In fact, about a third of the people using Muse are already connected to a business account, before we shipped any of this. One grocer learned from Muse that his shop had been dropped off Google Maps over an error in his listing. The email had gone right past him. Nobody starts a business because they love the back office. Muse takes some of that off your plate so you can get back to the part you started it for. Same app, same Muse. muse.ai

1/ muse for small businesses 📊 we found lots of people using muse to run their small business. plumbing businesses, grocery stores, farms, restaurants, and shops. today we're launching a bunch of connectors to make that easier!

Our @Muse connector is live Connect your Shopify store and talk to your Muse about orders, inventory, and analytics It remembers your goals and follows up before you even ask

Today, we are launching Muse for Small Business. Small business owners are short on hours, not ideas. Muse for Small Business handles the work that grows and runs your business—including the back-office tasks that consume your day—so entrepreneurs can focus on what they actually started their business to do. A great example is Henry Bennett of Bennett Orchards, a 6th generation farmer in Frankford, Delaware who grows peaches, blueberries, and nectarines. Hear from him how Muse for Small Business is changing his life and growing his business. Small businesses have grown on our platforms for 20 years, and now they have access to tools that will help them manage their day, grow faster, and serve more people. Congrats to @alexandr_wang, @natfriedman, @vishalshahis, and the entire team.

Muse for Small Business is here

Today, we’re announcing Muse for Small Business. Muse, Meta’s new personal AI agent, is one of the most important products we've built for the era of personal superintelligence. Now, we're expanding it with a collection of new skills and connectors inside Muse to help people run their businesses. about.fb.com/news/2026/09/in…

so many styles and even more ways AI can help you, hands-free. even lighter, with the longest battery life to date. #MetaConnect

meet Muse, your personal AI agent. it gets to know you and your goals, works across different parts of your life, and gives you back the time where you want it. built with privacy and security from day one. #MetaConnect

missed Meta Connect? we took notes. swipe to see the latest Muse updates, new AI glasses, and our Meta VR Glasses.

Here's everything I announced at Meta Connect today 👇

we are excited for muse to be partnering deeply with @Shopify to enable agentic checkout with Shop Pay on all Shopify stores! we want to give our musers access to a wide range of stores to find the absolute perfect products ♥️

Introducing Muse, the personal agent that understands your goals and works 24/7 to get things done for you.

Introducing Muse, your personal AI agent from Meta that gets things done across every part of life. Download the Muse app and get started: Muse.ai

Today marks a historic agreement between Meta and 52 Attorneys General that provides sweeping new protections empowering parents and setting the standard for the industry. about.fb.com/news/2026/08/ag…

📢BREAKING NEWS: NABTU and @Meta are partnering to strengthen Registered Apprenticeship pathways and invest in the unionized skilled trades workforce building the infrastructure behind America’s data revolution. The future is for everyone. The future is union-built. Learn more: nabtu.org/press_releases/nab…

I believe everyone should have access to superintelligence, and I wrote a long piece about Meta's philosophy and values for building a positive future for everyone. meta.com/thefutureisforevery…

Today we released Muse Code, a terminal coding agent, powered by our new Muse Spark 1.2 model. Learn more 👇

We’re introducing new updates to @WhatsApp group chats, including improvements to polls, (@)all mentions to get the whole chat’s attention, and more. about.fb.com/news/2026/08/we…

A few highlights from July: We introduced Muse Image, launched a brand new app called Seller, and expanded our Richland Parish, Louisiana data center to 5GW of capacity.

“Backed by supportive instructors and employer-provided accommodations, [Lanyia] Brooks said, ‘This opportunity is my direct path to achieving the American dream.’” realclearpolitics.com/articl…