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This month's cover star is @NBA player, philanthropist, and business owner Jaylen Brown 🏀
He's not the first player in the league to have launched a sneaker brand, but he is the first to do so in this new era of social media fandom and direct-to-consumer marketing.
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.@BerniceKing wants more companies to focus on honoring the dignity of every single person through things like fostering an inclusive and safe environment, giving fair pay, and celebrating all communities.
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September was a slower month for cable news, with @FoxNews, @MSNOWNews and @CNN all down month over month in primetime and total-day viewers and the Adults 25–54 demo. Fox remained the most-watched, drawing 1.717 million primetime viewers—below 2 million—but fell 19% from August. adweek.it/4xXGQ0y
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.@Walmart is becoming a key growth driver, with record first-half membership gains and global membership-fee revenue up 17% in Q2. Walmart has expanded benefits, including delivery, streaming, fuel discounts, and in-store perks, while keeping prices at $98 annually or $12.95 monthly. adweek.it/4xZKGGD
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Who's ready for some laughs on tonight's game courtesy of @RGIII and @FoxSports? 😅
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Jon Cook, the global CEO of @VML_Global and @WPP Creative, is leaving the holding company after three decades to pursue the “next chapter” of his career.
Learn more 👉 adweek.it/4rK5m41
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ADWEEK retweeted
Media buying excellence is about more than ad placement. Our new story with @tiktok_us shares how top independent agencies turn innovation, TikTok-first thinking, and measurable impact into meaningful business outcomes.
adweek.com/sponsored/10-inde…
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.@Asics wants you to get out of your bedrot routine.
Human Nature is a satirical nature documentary that gives a dark, funny depiction of modern life narrated by actress Sigourney Weaver.
Read more on the campaign 👉 adweek.it/4hCe7Iu
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The @AdCouncil has launched “What’s Her Secret?” ahead of World Mental Health Day to encourage new and expecting mothers to prioritize their mental health.
The PSA series created pro-bono by @mischief_usa challenges the pressure to appear like a perfect mother and urges women to speak openly and seek support.
At least one in five mothers experience postpartum depression or anxiety, yet many do not receive treatment.
Read more 👉 adweek.it/46Z3bQu
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Scarlett Johansson’s vegan skincare brand, The Outset, is winding down after four years in business. Experts cite the crowded skincare market and Johansson’s limited role in promoting the brand as possible factors in its closure. adweek.it/4jz5m4G
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As AI-generated content floods social media, brands are turning to more human, authentic work. @redantler's Fat Earth Studios helps clients find creators, shape briefs, produce user-generated content, and boost it across social platforms. adweek.it/3TXoy1E
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Every brand wants to expand, until one day, the brand starts to mean everything.
And, at that point, it usually means nothing.
In this episode of Marketing Vanguard, Jenny Rooney sits down with Grace Kao, CMO of @Snap, to talk about why brand clarity becomes even more important as businesses stretch into new spaces.
Grace’s lesson from working around brands like Apple is simple:
Know who you are.
Because when tech companies become media companies, media companies become entertainment companies, and everyone starts competing with everyone else, that clarity is one of the few things you still fully control.
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Listen to the full conversation here:
Apple: adweek.it/4yDsbsw
Spotify: adweek.it/4iW79R6
YouTube: adweek.it/4rKUd2S
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.@OpenWebHQ, once valued at $1.5 billion, has been declared insolvent by a Tel Aviv court. A temporary receiver was appointed after lender Mars Growth Capital sought to recover about $20 million in debt. The publisher-technology company says it is still operating and serving customers. adweek.it/4hXLQO3
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.@Hallmark Media has partnered with iSpot to measure advertising outcomes across its linear, digital, and streaming platforms. The independent measurement will connect ad exposure to real-world actions, such as website visits and purchases, helping advertisers assess reach and campaign impact. adweek.it/4diSKe5
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ADWEEK retweeted
New: The adtech platform OpenWeb, which monetizes publishers' comment sections and was valued at $1.5 billion in 2022, declared insolvency this week.
The company faced a shortfall of roughly $5 million, which worsened when its largest lender demanded $20 million.
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ADWEEK retweeted
New: Creators are ascendent, and investors want to work with them.
But natural limitations, such as creators' small teams and funding needs, have forced financial firms to retool their approach.
Slow Ventures, which invested in three creators on Wednesday, has one strategy.
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Sallie’s new ad business, Backpack Media, uses first-party data on students’ education, finances, and housing to help brands target about 16 million students and parents across the web, social media, streaming, and Sallie’s own site. adweek.it/47vRwc2
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