Forward deployed creatives for frontier tech. Trusted by @Vapi_AI, @ExaAILabs, @noondesign, @reductoai, @juicebox_work, @AsideAI, @Solana & 500+ more.
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Airfoil is the design team behind hundreds of apps, tools, blockchains, compute exchanges, research teams, and many more.
Our approach differs from most agencies as we get to know your users deeply, clarifying the "why" behind your product for customers & designing landing pages, UI/UX, marketing materials, and merch that helps you reach hypergrowth.
We've worked with 400+ founding teams since 2019, including聽@solana,聽@Uniswap,聽@heliuslabs, @turnkeyhq, @Vapi_AI, @sfcompute, @hedra_labs, @ExaAILabs, @reductoai and many more. Some clients hire us for a month; many hire us for a year or more, as true design partners on brand & product.
We're comprised of 40+ designers, creatives, and engineers, from San Francisco to Singapore, with most of our team comprised of staff and senior-level creative talent.
Get in touch 猬囷笍
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fun fact: did you know the brush strokes on the Refresh website were hand-drawn?
i've been working in digital for a long time now and it's left me craving things that feel real, physical, like you could touch them
that's what i love about our brand and website work for Refresh
Refresh is a benefits and communication app for employees that plugs into whatever hr, payroll and insurance tools the company already runs and puts each person's benefits, perks and announcements in one place on their phone. most of their users don't have a desk, so that app is the only version of "hr" they'll ever see
we thought the one thing employees actually touch should feel like it was made for people. so our brand team asked what people-made culture looks like outside an office. the answer was on the walls of London, Toronto, and SF where our teammates lives
that inspiration became the foundation for the visual language. loud color, and brush strokes our brand designer Rikki drew by hand
the strokes aren't for decoration. they scatter, then converge as you move through the site and the rest of the brand . which is what the product does, taking a pile of separate apps and landing them in one place
the design still lives on a screen, it's still digital, but it feels like someone made it with their hands. that's the part i love so much
kudos to everyone involved, so proud of this team 馃
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Airfoil retweeted
i've been working in digital for a long time now and it's left me craving things that feel real, physical, like you could touch them
that's what i love about our brand and website work for Refresh
Refresh is a benefits and communication app for employees that plugs into whatever hr, payroll and insurance tools the company already runs and puts each person's benefits, perks and announcements in one place on their phone. most of their users don't have a desk, so that app is the only version of "hr" they'll ever see
we thought the one thing employees actually touch should feel like it was made for people. so our brand team asked what people-made culture looks like outside an office. the answer was on the walls of London, Toronto, and SF where our teammates lives
that inspiration became the foundation for the visual language. loud color, and brush strokes our brand designer Rikki drew by hand
the strokes aren't for decoration. they scatter, then converge as you move through the site and the rest of the brand . which is what the product does, taking a pile of separate apps and landing them in one place
the design still lives on a screen, it's still digital, but it feels like someone made it with their hands. that's the part i love so much
kudos to everyone involved, so proud of this team 馃
Airfoil x Refresh
Employee benefits usually sit in a long list of links or are spread across a portal, so most people never use them.
Refresh came to us with a different idea: a guided journey. It means a system that knows your benefits, your health history, and your current stress level, and offers you what you need in the moment. In short, a system that is designed to serve the person.
We designed the website around the same idea, so the site itself is a guided journey.
Thank you to the Refresh team for trusting us with the creative direction and brand, full website design and copywriting, all the way through to engineering implementation!
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Airfoil x Refresh
Employee benefits usually sit in a long list of links or are spread across a portal, so most people never use them.
Refresh came to us with a different idea: a guided journey. It means a system that knows your benefits, your health history, and your current stress level, and offers you what you need in the moment. In short, a system that is designed to serve the person.
We designed the website around the same idea, so the site itself is a guided journey.
Thank you to the Refresh team for trusting us with the creative direction and brand, full website design and copywriting, all the way through to engineering implementation!
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1/ Airfoil in Singapore: A Recap
Over August, we got to gather designers, builders, and all-around creatives alongside our friends at @mobbin, and it got us more excited to build than ever.
(peek the screen: annualreport.gallery/)
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5/ Pitch roast with @PlugandplayAPAC , @aspireappglobal, and @InvestHK
Early-stage founders present their pitches and websites, and we give them brutally honest feedback. We often notice the same pattern, in which teams think a good website is all about the visuals, when in fact, the visuals actually follow from the narrative and positioning. This is how we approach every project at Airfoil and why we run these roasts.
Shoutout to the founders who let us roast their pitch in public - takes way more courage than people realize 馃檶
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6/ @mint0themax and @PhilHedayatnia are at @valiocon in San Diego this week. Come and talk to us about what you鈥檙e building or just say hi!
i鈥檝e seen Phil give many, many talks over the last 6 years, but this one at @valiocon was his best one yet.
can鈥檛 wait to share more about what we announced today!
stay tuned ;)
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i鈥檝e seen Phil give many, many talks over the last 6 years, but this one at @valiocon was his best one yet.
can鈥檛 wait to share more about what we announced today!
stay tuned ;)
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New site & brand for @colosseum is up 馃弳
Solana's OG accelerator Colosseum is evolving yet again, and we're so glad to have played a part in it.
Thank you @mattytay, @n8levine, @crabbylions for letting us chase so many wild creative ideas (professionally) with you all over the last 3 years 馃榾
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Airfoil retweeted
Just soft launched my personal website to the best designers in sg 馃嚫馃嚞
It was great to demo it thanks @rachelhxw, @mobbin and @AirfoilStudio
And @brianchew (best cameraman fr)
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we love it too @pangram 馃挋
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.@ExtendHQ did a New York subway takeover with ads by the Airfoil team:
NYC subway ads...worth it?
A few months ago, we spent $70,000 putting Extend ads across the NYC subway system
my iMessage and Slack quickly filled up with DMs from customers, prospects, friends asking about it
everyone knows that billboards in SF have been saturated by AI startups for a while now. Our original bet was that the same trend hadn't come to NYC yet (6 months ago), so we could take advantage of that arbitrage
jotting down a few things we learned:
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Design Arena
Airfoil retweeted
Pear isn't a prediction market.
It is social trading.
Open Beta now live: beta.pear.trade/
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Airfoil x @hyperspell 馃挋
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