Add this to your app release todo list
You need to request access for EACH app
And it takes 2 months to get approved
🚨 Apple just gave app developers a new way to stop subscription cancellations
The new Retention Messaging API lets you show users custom offers when they try to cancel
You can:
- Offer a cheaper subscription
- Give them an exclusive discount
- Remind them what they’ll lose access to
- Show custom text and banners
Basically, you get one last chance to save a subscriber before they cancel
Apple just opened up access more broadly and you can apply now