Why wait, if you can already do this on creatify.ai ;) meanwhile this ad is one-shot with our agent

Introducing Boreal-H3 — a video model built for ads and our next step toward recursive self-improvement in video generation. A good-looking video isn’t enough. The product has to stay the same. The actor has to stay the same. The label has to be right. And the action in the brief actually has to happen. So we post-trained MiniMax H3 specifically for advertising. But this isn’t a one-off SFT or LoRA fine-tune. We built a closed-loop system that learns what to improve next. Human-calibrated evaluation diagnoses failures and guides the next intervention: targeted data collection, reinforcement learning, or inference optimization. When the feedback is unreliable, we revise the evaluator or reward—not just the generator. Every experiment feeds into shared memory, informing the next training decision. The model improves, and so does the process that produces its successor. The results: → 85.3% reference fidelity — highest among the frontier video generation models we evaluated → Brief success: 28% → 50% → Identity match: 83% → 94% → Visible defects per clip: down 70% → Generation time and estimated cost: down 20% Boreal-H3 doesn’t just make better-looking video. It makes more usable ads. Credit to the @MiniMax_AI team for the foundation we’re building on. This launch is a checkpoint, not the finish line. We’re building more than a better video model. We’re building a system that learns how to make the next one better.

Introducing Aurora 2.0 —our best avatar model 🔥 One photo. Your exact voice. Up to 60s of expressive video. Sharper lip sync. Natural gestures. 2× faster than Aurora. $0.07/s. 🏆 Highest overall score in our avatar benchmark. Build UGC ads, podcasts, product explainers, and character videos. Swap the voice track to test a new hook, change the offer, or take your campaign into another language.

On-brand creative for every new product. No manual runs. Image and video generation, plus Flows templates, are now in the ElevenLabs API. Build a Flow once, then run it from your systems whenever a new product goes live. Learn more below ↓

Your next pet ad doesn't need treats to bribe the talent. Swap the boots for your own product. When an ad costs 1¢ per second and it's too cute to ignore, you've already won.

Trained to make videos look good. Post-trained to make them look real. Real concert footage isn't good. It's blown out, the autofocus is hunting, someone's head is in the bottom third, and whoever's holding the phone got tired halfway through. Making something look good is easy now. Making it look like it was shot on a phone is not.

Your ambition is forty feet tall. Your budget is five feet nine. Boreal costs just 1 cent per second, so the size of the idea stopped being the thing that decides whether you make it.