Every December 31, hundreds of thousands of people gather for hours in the cold to stare at One Times Square and wait for a glittering ball to slide down its flagpole. On every other day of the year, tens of thousands more who work in the neighborhood’s theaters and hotels, at the New York ‘Times,’ Reuters, Olive Garden, or any of the other area’s many employers, walk back and forth in front of the 25-story tower.
Yet for much of the last century, the structure marking Manhattan’s most celebrated pinch point at the southern edge of Times Square has lurked, vacant and invisible, behind a patchwork of brilliant screens, writes architecture critic Justin Davidson. Now, finally, Jamestown, which has owned it for nearly three decades, has hit on a strategy for making the square footage earn its keep: Create an indoor simulacrum of the outdoor simulacrum that is Times Square.
For decades, One Times Square has suffered from a basic problem: Its cramped triangular floorplates function poorly as office space — by the time you’ve packed in the requisite elevators, stairways, air ducts, plumbing, and insulation, you’re left with scant room to maneuver. Billboards attached to the exterior generate plenty of revenue and add to the square’s famous radiance, but they keep the interiors cryptlike. And so Jamestown has filled it with play spaces rather than workspaces.
Read Davidson's review of the reimagined One Times Square:
curbed.visitlink.me/D770jA