It's been a while. Say hello to the new fantasy.co

2 years ago at @MIT's EmTech AI, @petewsmart introduced generative experiences. This spring, he went back to show what comes next... Agent-to-agent experiences. In the full, live demo, a brand agent and a personal agent negotiate a unique interface on a shared canvas, in real time, for one person. This is the new internet. Watch the full demo: fantasy.co/latest/the-new-in… Over the coming weeks, we'll unpack 3 ideas behind it: ▪️ The interaction model ▪️ The privacy architecture ▪️ What happens when agents start acting alone Have specific questions you'd like to see explored? Let us know ↓

72 days. That's all we had to launch the @livgolf_league app before the season opener. And tee time waits for no one ⛳️ LIV set out to evolve a legacy sport and bring a new generation of fans into it, on a global stage. Using full-stack AI, from design through deployment, Fantasy rebuilt LIV Golf's entire digital platform, with the apps live in less than 3 months. See how we did it → fantasy.co/work/liv-golf

Six months ago, @OpenAI launched Apps in ChatGPT. The platform has already changed three times since. Plugins are dead. "Connectors" got renamed. The Apps SDK now runs on MCP. Commerce flows run through ACP. And the brands that moved early—@Target, @DoorDash, @coursera, @canva—already building durable distribution inside the conversation. We published our Apps in ChatGPT Playbook in October 2025. It's become one of the most-read pieces we've put out. But when the platform shifts this fast, a six-month-old playbook needs a rewrite. So we rewrote it. The fully updated playbook is now live 👉 fantasy.co/latest/the-apps-i…

AI is rewriting businesses in real time, and most leaders aren't ready. The difference between existential crisis and success, and crisis and collapse? Coherence. Last week at @sxsw , Peter Smart joined @pchandrasekar, CEO of @StackOverflow, Sam Jordan, Head of Computing and Technology at @FTSG_Consulting, and @FastCompany's @kcifeanyi to talk about what actually separates the companies that will navigate this moment from the ones that won't. A team of three people using AI can now compete with a major Hollywood studio. Business models built over decades are being rewritten in real time. The advantage no longer belongs to the biggest or best-resourced organizations. It belongs to the most coherent. That's why teams of 3 are outpacing teams of 3,000. If your company doesn't have that coherence today, it's time to fight for it. Learn more 👉fastcompany.com/91510495/ai-…

Art has long viewed technology as a direct threat to human creativity. So what happens when the industry's leading authority embraces AI? The latest from @FastCompany dives into @ArtBasel's bold new AI-powered app and how it’s challenging the art world’s resistance to artificial intelligence. Get the full story → fastcompany.com/91260673/is-…

"Modern families need help." "The U.S. Surgeon General recently shared that nearly half of parents report feeling overwhelmed with stress, and roughly 65% of parents are feeling lonely. "When parenting has an advisory label like a pack of cigarettes, we know we're in a crisis that demands our attention. "This is why we created Umi, an AI-powered family wellness coach to help families care for, coordinate, and connect with each other." — @yokymatsuoka, CEO Congrats to our partners @panasonic Well for their show-stopping launch this week at #CES2025 🎉 We’re so proud to be a part of Umi's journey.

Travel companies are racing to implement basic AI chatbots. But many don't realize they’re missing the 𝐫𝐞𝐚𝐥 opportunity. Check out our latest in @FastCompany on what's 𝘳𝘦𝘢𝘭𝘭𝘺 possible with AI in travel right now: fastcompany.com/91234493/5-w…

This week, an Icon set sail 🛳️✨ Congrats to our friends @RoyalCaribbean on the maiden voyage of their long-awaited #iconoftheseas! We're proud to be a partner in your journey. Go behind the scenes: piped.video/watch?v=z1A8EgR9… #royalcaribbean #iconclass #experiencedesign

To discuss the democratization of AI, one of the biggest challenges of our time, @petewsmart heads to the front lines with @huggingface's @_philschmid 🤗 He offers a rare insider perspective of what the next 1-2 years have in store, and best practices for our new human-AI partnerships: These can look like: ▪️ Focusing on your use case, then find the right model ▪️ Treating AI as a collaborative tool ▪️ Investing in quality data for customization But Philipp's main advice? "See AI as something that can help you improve at what you already do best." 🎥 The full interview—a wealth of tactical advice for leaders and innovators—is now streaming: ai.fantasy.co/interviews/phi…

A big thanks to @willknight and his team @WIRED for their coverage on the future with Synthetic Humans. It was wonderful to finally reveal one of the many AI tools we’re working on. Check out the full article 👉 wired.com/story/fast-forward… Special thanks to @rogerrohatgi, the innovators at @bp_plc, @colesletten, and the team at @MLS for being amongst our early pilots. We can’t wait to share Synthetic Humans with the world.

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗦𝘆𝗻𝘁𝗵𝗲𝘁𝗶𝗰 𝗛𝘂𝗺𝗮𝗻𝘀™️ — trainable AI beings that transform the ways teams can research and innovate.⁠ ⁠ Each Synthetic Human is trained on real, human data to have a complex personality, modeled on over 100 attributes of the human psyche. Each human has long-term memory and the ability to see.⁠ ⁠ What can you do with them?⁠ ⁠ 𝗨𝘀𝗲 𝗦𝘆𝗻𝘁𝗵𝗲𝘁𝗶𝗰 𝗛𝘂𝗺𝗮𝗻𝘀 𝗳𝗼𝗿 𝗨𝘀𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵:⁠ ▪️ Securely mirror your existing and desired customers at global scale.⁠ ▪️ Then run both qualitative and quantitative research studies with high degrees of accuracy.⁠ ▪️ Build empathy directly with individuals.⁠ ▪️ Create research communities that remember and evolve.⁠ ▪️ Run rapid concept desirability tests.⁠ ▪️ All in a matter of minutes, not months.⁠ ⁠ 𝗛𝗮𝘃𝗲 𝗦𝘆𝗻𝘁𝗵𝗲𝘁𝗶𝗰 𝗛𝘂𝗺𝗮𝗻𝘀 𝗷𝗼𝗶𝗻 𝘆𝗼𝘂𝗿 𝗧𝗲𝗮𝗺:⁠ ▪️ Modeled on world-class innovators in product management, experience design, marketing, content strategy and more⁠ ▪️ They can be trained on past work to then collaborate with you on ground-breaking ideas.⁠ ▪️ Or work autonomously to simultaneously generate and validate new products and concepts.⁠ ⁠ Synthetic Humans give us the power to discover human insight, empathize, innovate and validate in revolutionary ways.⁠ ⁠ 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗵𝘂𝗺𝗮𝗻𝘀?⁠ ⁠ Get started at synthetic-humans.ai

𝗧𝗵𝗲 𝘄𝗮𝘆 𝘁𝗲𝗮𝗺𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝗳𝗼𝗿𝗲𝘃𝗲𝗿. How they research. How they ideate. Who is part of them. The future is coming. Are you ready? #comingsoon

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿 𝘁𝗵𝗲 𝘄𝗼𝗿𝗱𝘀 "𝗔𝗜" 𝗮𝗻𝗱 "𝗟𝗮𝘄 𝗘𝗻𝗳𝗼𝗿𝗰𝗲𝗺𝗲𝗻𝘁", 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳?⁠ ⁠ Maybe it conjures Hollywood scenes from Iron Man or even Minority Report?⁠ ⁠ Law enforcement agencies around the world are rapidly adopting #AI tools. AI creates brand new ways for them to try and combat crime. But it also raises big questions.⁠ ⁠ Who ensures that AI is being used responsibly, ethically by law enforcement agencies and in a way that upholds human rights?⁠ ⁠ Watch @Irakli_UN—@UnitedNations' Head of the Centre for Artificial Intelligence & Robotics, @UNICRI— and @petewsmart as they discuss:⁠ ⁠ ▪️ AI at the cutting-edge of law enforcement.⁠ ▪️ How criminals themselves will use AI and what it might take to combat it.⁠ ▪️ Frameworks for the responsible use of AI by law enforcement agencies.⁠ ⁠ This interview covers so much ground.⁠ ⁠ 🎥 Stream the full episode now ai.fantasy.co/interviews/ira… & let us know what you think 👇

We all saw the reports last week 👀 AI just passed a human test for creativity. But can AI truly exceed human-level creativity during ideation? Join us *today* as we bring together design leaders from across the globe for our session 3 of our AI Leadership Forum: Practically Using AI for Innovation & Ideation Discussions kick off at 12 PM PT / 3 PM ET Grab an invite here: ai.fantasy.co/future-of-ai-d… We'll see you soon.

As a team of pet lovers, we put passion into every pixel to create Know Your Pet DNA for @ancestry — designed to bring pet parents closer than ever to their furry family 🐶 🐾 P.S. — We used our AI tools to advance & accelerate the design process. Want a sneak peek? Let us know!

What visuals come to mind when you hear "AI"? Skynet? HAL 9000? It's time to rethink the ominous portrayals Hollywood. Our motion design language aims to capture AI's true potential for positive impact. Learn how we balanced creativity & constraint: ai.fantasy.co/learn/directin…

The inaugural session of our AI x Design Q&A community series saw dozens of design leaders from around the world come together to discuss the future of our industry. Round two is tomorrow, 8/31. Will we see you there? Seats are limited; get yours 👉 l8r.it/BheB