Growth / Creative Marketer | Scaling Brands

CT
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Marketing Strategy #2 (steal this) Project highlight: @world_xyz Whoever runs World’s X page deserves a raise. They managed to create genuine curiosity before people even knew what the product was. It started with the simple phrase: “𝗪𝗵𝗮𝘁 𝗶𝘀 𝗪𝗼𝗿𝗹𝗱?” Instead of rushing to explain everything, they let people wonder what the hell World was. And that curiosity kept building. -People started speculating. -People started asking questions. -People started talking about the project without the team having to say much. Then came the reveal. And they didn’t stop there. They teased an airdrop through another simple idea: following World could get you an airdrop spot. CT went crazy. Then they teased the airdrop date, which brought even more followers, engagement and speculation. They basically built the brand around teasers, mystery and speculation. And it worked. The interesting part is that none of this required some crazy marketing funnel. They simply understood one of the most important things in marketing: attention is valuable, but maintaining it is even harder. A lot of brands know how to get attention for a day. Very few know how to keep people curious long enough to keep coming back. World did. Brands need to learn how to leverage a good social media Intern, Because sometimes the person behind the account can be just as important as the marketing budget. Every good product deserves attention.
Marketing Strategy #1 (steal this) Project highlight: @fomo Great marketing starts with the product marketing itself. FOMO understands this. > They make social trading a core part of the experience, with trader activity, P&L, leaderboards and everything that naturally creates that FOMO feeling. > They turn the product into content. UGC, product walkthroughs, motion graphics, feature updates and trader highlights. > They don’t just rely on X. Their Instagram and TikTok content shows the product from different angles, from founder POVs to weekly Clan highlights and creative content around what the app stands for. > They make the community part of the marketing too. Traders, Clans, wins and leaderboards give people something to participate in and share. And they’re constantly improving the product and expanding its ecosystem, giving them even more things to talk about. These are everything that makes FOMO’s marketing worth emulating The product, community and content all connect with each other. do you want more of these series?
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A friend of mine has been making multiple 4Figs monthly from a system he built, there’s so much opportunity here on X, stop chasing every shiny thing, build a skill, build a tool, build a product. Providing value is the best way to win.
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HeartyFgs retweeted
This Q4 will define my entire life skillmaxxing my way to the Top.
This Q4 will define my entire life
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Unpopular opinion: In the long run, doxxed creators will have more advantages than undoxxed creators. Prove me wrong.
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tell me goals you have for Q4: mine are: - 10k followers - Land Marketing Gigs - achieve 5Figs in my portfolio - inspire more people and help them make money Wish me luck.
tell me goals you have for Q4: mine are: - 100,000 followers - another $200,000 PNL - inspire more people and help them make money
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do people just get tired and stop showing up or achieve generational wealth and retire? My friend @kenpachey_eth haven’t been active for Months now, I really hope he’s doing well wherever he is. do you remember Ken?
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HeartyFgs retweeted
This video did 485K views on TikTok. You can immediately tell what project this is: @binance UGC doesn’t have to be complicated. It should be Fun, short, native, and easy to understand. The playbook brands can copy: -Hire 2–3 skilled video creators -Give them angles, not rigid scripts - Test different angles, hooks and formats - Let creators own the execution - Double down on what performs You don’t need 100 creators making the same video. You need a few good creators, strong creative direction and iteration.
In the long run, crypto consumer products will focus more on scaling outside CT. Binance and FOMO already started it, Now Pumpfun is pushing further. The people who’ll win: -UGC creators building across TikTok, IG, YouTube, etc. -Social / Creative Leads who understand cross-platform distribution -Marketers who can turn crypto products into content normal people actually want to consume - Community builders who know how to onboard and retain normies The next wave of crypto growth won’t come from CT alone.
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HeartyFgs retweeted
instead of tweeting about your uptober plans or your sorsa score why not channel that same energy into learning a skill for free? below are 3 websites to help you lock in before the year runs out.
so how do you feel posting your sorsa score when your mates are dropping 5 figs pnls on the tl? 🙂
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In the long run, crypto consumer products will focus more on scaling outside CT. Binance and FOMO already started it, Now Pumpfun is pushing further. The people who’ll win: -UGC creators building across TikTok, IG, YouTube, etc. -Social / Creative Leads who understand cross-platform distribution -Marketers who can turn crypto products into content normal people actually want to consume - Community builders who know how to onboard and retain normies The next wave of crypto growth won’t come from CT alone.
We’re hiring for an important role on our marketing team: a Social Media & Content Lead to own pumpfun’s TikTok, Instagram and YouTube. To onboard the next hundred million users to pumpfun, we need to meet people where they are, and that’s usually outside our small bubble on CT. You should apply if you're terminally online, have your finger on the pulse of new trends, have great taste, have grown consumer brands before, and want to meaningfully contribute to pumpfun’s world domination. You’ll own the creative direction, make content yourself, experiment constantly, and help turn social into one of our biggest growth channels. In person (NYC) preferred but remote considered for exceptional candidates. Apply with the link below.
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I got 3Figs on Privy, Uptober started well, how many Figs did you get?
i got $17😹 check yours home.privy.io/
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HeartyFgs retweeted
starting Uptober with - 3.8k followers - 1.9k following - 4figs portfolio ($0.0004) 4k followers before the month end or you’re gay. Deal?
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HeartyFgs retweeted
Crypto marketing in 2022: - YouTube channels - Discord collabs - shilling / community raids - paid KOLs with large following - crypto blogs Crypto Marketing in 2026: - Founder-led strategy - creator-led campaigns - UGC / Brand-led strategy - GTM / creative agencies - crypto events / IRL activities A lot has changed over the years, This is the Creators Golden Era, lock in.
Product marketing in crypto is: 60% distribution 40% branding Branding makes people remember you. Distribution makes sure they see you in the first place. Most brands are pretty good at distribution. But their branding? Complete AI slop. Which crypto project do you think has cooked on both sides?
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HeartyFgs retweeted
this month I closed a deal with a new supplier in my line of work, and in my effort to turn in over quickly (to please the supplier) I've been showing up on CT less nevertheless I was still able to: > make a couple bucks from NFTs > earn smol creator fees on my launched token on Arc > average 6 hours of sleep (on most days) > meet up with the deadline on a campaign I participated in > stay consistent with workouts lol > send a couple cold dms ⏳ overall it was a bittersweet month coz I secured a deal irl and made less internet monies, but hopefully next month's gonna be better
my september recap: • earned multiple 3 figs • got recognized by World • a lot of people loved my Marketing content • got connected with top projects • marked safe from Arc • started working-out • learnt more skills • started building my portfolio website it was a good month so far, Uptober would be 10x better for us. what about you?
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HeartyFgs retweeted
my september recap: • earned multiple 3 figs • got recognized by World • a lot of people loved my Marketing content • got connected with top projects • marked safe from Arc • started working-out • learnt more skills • started building my portfolio website it was a good month so far, Uptober would be 10x better for us. what about you?
my september recap: • earned 4 figs • lost some money on memecoins • averaged 7 hours of sleep a day • got cooked by studies • marked safe from Arc • still walking daily • got rugged by zcash NFTs • crossed the 6-month mark in my relationship • almost forgot to do this recap what about you?
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I have 444 Sorsa score Should I launch a memecoin?
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HeartyFgs retweeted
Product marketing in crypto is: 60% distribution 40% branding Branding makes people remember you. Distribution makes sure they see you in the first place. Most brands are pretty good at distribution. But their branding? Complete AI slop. Which crypto project do you think has cooked on both sides?
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