Marketing Strategy #1 (steal this)
Project highlight:
@fomo
Great marketing starts with the product marketing itself.
FOMO understands this.
> They make social trading a core part of the experience,
with trader activity, P&L, leaderboards and everything that naturally creates that FOMO feeling.
> They turn the product into content. UGC, product walkthroughs, motion graphics, feature updates and trader highlights.
> They don’t just rely on X.
Their Instagram and TikTok content shows the product from different angles, from founder POVs to weekly Clan highlights and creative content around what the app stands for.
> They make the community part of the marketing too.
Traders, Clans, wins and leaderboards give people something to participate in and share.
And they’re constantly improving the product and expanding its ecosystem, giving them even more things to talk about.
These are everything that makes FOMO’s marketing worth emulating
The product, community and content all connect with each other.
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