Founder of UI Collective. 70k+ on Youtube. Design systems, product thinking, AI for designers. Helping designers get hired & ship better work.
Toronto & Youtube
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I spent 2.5 years racking up 2+ million views teaching design systems & UX design on YouTube. Now bringing that same energy to X.
piped.video/@UICollectiveDes…
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To duplicate a campaign in Google Ads, you have to select it, click Edit → Copy, then Edit → Paste.
Why is “Duplicate campaign” hidden inside a copy and paste workflow? This is such a basic action.
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Asking AI to hit a specific metric doesn’t mean it knows how to get you there.
I’ve found these requirements often just make it overthink the output. Give it a clear problem, useful context, and examples, and then test whether the result actually works.
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Kirk from UI Collective retweeted
i still think seoul station has one of the goated UX
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Too many “product leaders” have stopped thinking for themselves.
I once had one arguing for an incorrect button position just because an outdated competitor did it that way.
No reasoning or consideration for our users. Just copying and calling it a decision.
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Being the more senior designer doesn’t always mean you’re the better designer.
I’ve seen plenty of people get further just by telling the right people what they want to hear.
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Kirk from UI Collective retweeted
The vast majority of large companies survive purely by launching things and discovering what works by Process of Elimination.
There is no rhyme or reason -- or conviction -- in anything they do.
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Growing up, I thought corporate bros in suits were making big decisions. Turns out they’re just “aligning on next steps” until it’s time to go home.
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