I’ve been studying some of the products that have grown remarkably throughout the past few years
And I keep seeing this pattern.
Lovable lets you turn an idea into a working product. So naturally, you have something to show people.
Higgsfield does it with AI video. You make something that looks crazy, someone sees it, and the first question is usually, “How did you make that?”
Clay takes a different route. People build these really interesting workflows with it, then share what they built and how they did it.
In each case, the product gives people something to show, share, or talk about.
They don't have to become salespeople for the product.
The product gives them a reason to bring it up.
Maybe the best word-of-mouth strategy isn't paying people to talk about your product.
Maybe it's giving them something worth talking about.