One question about his ad spend. That was the whole setup. Muse reconciled his Meta, pixel, and GA4 data, spotted what did not match, and caught $1,742 a week leaking out of his ad account. Four dead ads, a broken tracking event, 194 double-counted purchases.
Bookmark this.
"Audit my ad account for wasted spend. Pull the ad platform, pixel, and analytics data and flag anything that does not match. List every ad spending with no return, every broken tracking event, and every double-counted conversion. Tell me exactly what to pause, fix, or kill."
Ad money leaks quietly. A weekly check takes five minutes to set up.