I’ve been thinking about this for quite a while, trying to find the right words.
As a woman and a marketer, in an often male dominated industry, it’s upsetting.
It’s upsetting to think about the number of people who had to sign off on this ad and it still went forward.
It’s upsetting to think that if there were a woman in a leadership role, who had the opportunity to speak up, she either didn’t say anything or if she did, she was called “woke” or “too sensitive”.
It’s upsetting to think that we live in a world where violence is funny and misogyny sells.
There are so many other ways that the point could have been made and this is the route they chose.
I can tell you one thing… my girls would never. If you’ve seen my Allison run her bar, you’d agree. At all of 5’2” and 20 years old, she takes no shit from anyone and her sister is the same.
The best way to use this ad will be as a tool to teach our young people (boys and girls) to do better than this when they’re put in a position to choose right from grossly wrong.
Ah man, someone must have accidentally deleted the post. Don’t worry Good Good, I’ll reupload your
@CallawayGolf ad!