welcome to muse

🎙️Testing...is this thing on? Sensor Tower's newest ad channel is almost here - Podcast Ads! Projected to surpass $3B in ad spend in 2026, our newest digital channel gives you insights into a significant piece of your competitors' digital marketing strategy. What you can expect: 🎙️ Coverage across all podcast platforms in the US, UK, Canada, and Australia 🎙️ Impression and spend estimates, and ad placement details dating back to Jan. 1, '25 from an average of 50k podcasts per month 🎙️ Insights into which podcasts are running specific ads, and if the host reads the ad 🎙️ Listen to the creative itself And more! Mark your calendars. Podcast ads are turning on in October. #DigitalAdvertisingInsights #CompetitiveInsights #podcasts #PodcastAds

There's a lot going on in the MENA region. And if you missed our joint report with @Bidease - The 2026 Middle East App Growth Report - we didn't want you to be left behind. Read the report 👉 okt.to/CNohtW Combining #Bidease survey data from over 400 senior marketing leaders with Sensor Tower's Mobile App Insights across Saudi Arabia, UAE, Egypt, and Qatar, this report offers a comprehensive analysis of season shifts, app growth signals, installs vs. engagement, and marketer responses with a deep dive into MENA's app economy. Download it for free with the link above! #MobileAppInsights #CompetitiveInsights #MENA #MobileApps #partnership

The PC/Console market hit $30 billion last year across Playstation, Xbox, and Steam.  Our Gaming Deep Dive: PC/Console Premium Gaming report (🔗 Download it here: okt.to/ZCPyHt) breaks down the trends behind the numbers, diving into game leaderboards, sports market share, launch-campaign timing, creative length by channel, and special case studies on games like Resident Evil Requiem and Battlefield 6. Here’s a preview of the key takeaways: 🎮 The U.S. and China lead the Steam market 🎮 Action takes the most time spent for Steam premium and continues to grow 🎮 Battlefield and EA SPORTS FC are the top premium franchises/games in the past year 🎮 Meta and YouTube take 76% of US PC/Console social ad spend 🎮 GTA VI pre-order velocity tripled after Netflix’s GTA VI: An Extended Look

Our #Muse has always been insights. And we're finding inspiration as @Meta's new AI asst. is getting a lot of attention. Check out news coverage using Sensor Tower data!

The @NFL is back, and streamers were first in line. Interested in more insights into everything sports? Download our Beyond the Game: The Sports Report 2026 👉 okt.to/MYLh3E @peacock and @Netflix opened the 2026 season and the numbers did not disappoint. Downloads for Peacock jumped 178% on Sept. 9th, just shy of the 200% increase from 2025's opener. Both web and app viewers soared for the streamers at the 8pm hour vs. the average for the previous 7 days, with Peacock seeing a 186% jump in app viewers and 352% for web viewers. #Netflix pulled a more moderate, yet still impressive jump of 76% app and 102% web viewers for their game on the 10th in Australia. But let's talk about the numbers that really matter - how are your fantasy teams doing? Apologies if that question was triggering. #NFL #Sports #MobileAppInsights #CompetitiveInsights #StreamingApps

Our data is making the rounds! @Polymarket was the top betting app for week 1 of the NFL season. You can read the full article from @LSPReport here: legalsportsreport.com/277719…

Sensor Tower is back at the @Schwabnetwork, talking everything Muse - @Meta's new AI personal assistant. Our VP of Insights, Seema Shah, broke down early adoption, downloads, and benchmarks with other Meta launches like #Threads, as well as other AI powerhouses. Check out the full segment 👉 okt.to/DZixal #AIAgents #AIApps #CompetitiveInsights #MobileAppInsights

"Trading on sports...takes balls." That's how the sports betting app @Novig opens a new video creative - and they seem to be living up to that ethos. The app, which launched August 4th, joins the predictions craze touting that users can bet on sports, and only sports. And the first step to any marketing - knowing your audience. Novig's ad campaign featuring actress #SydneySweeney clearly targets men, and has sparked controversy across women's sports. But is the ad reaching it's intended target audience? Our Audience Insights data shows 72.1% of app users are male with the highest concentration of this audience seeing ad impressions on @Reddit - another male dominated app (61%). Downloads have spiked since the campaign began, be it from the ads themselves, or the corresponding news coverage, surging 181% on Sept. 15th WoW, and are continuing to climb. Ad spend also increased 284% which pushed impressions up 440% Sept. 14th, WoW, with top ad channels @X and Mobile Apps. How will Novig fair in the category? Time will tell. But, if you, "Need a pair?" A question the ad concludes with - they're hoping to score market share from their competitors. #MobileAppInsights #bettingapps #sportsapps #sportsbetting #CompetitiveInsights #AudienceInsights

Nailed it! The Home Improvement category on retail media hit record high impression volume during the summer. Read the blog 👉 okt.to/VquxXO Historically peaking during spring, the summer months remained strong with campaigns like @HomeDepot "Spring Black Friday," pushing retail media impressions +110% YoY in July. Paint brands in particular fueled the surge with brands like @Behrpaint taking advantage of world cup fever, featuring an ad with #DavidBeckham prepping his backyard for the tournament. The paint brand topped the category, utilizing Home Deport's RMN to earn 277M impressions, and 35M from @Amazon. Looking for even more Retail Media Insights? Check out our Retail Media Report 2026, packed with trends, dynamic charts, and top campaigns for 2026 so far! Link in the comments. #RetailMedia #RetailMediaNetworks #RetailMediaInsights #homeimprovement #DigitalAdvertisingInsights #CompetitiveInsights

𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝟮𝟬𝟮𝟲 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱: okt.to/l8zgMh Here’s the upshot: 76 pages, hundreds of dynamic charts, and a wealth of industry data you won’t find anywhere else.  𝗜𝗻𝘀𝗶𝗱𝗲, 𝘄𝗲’𝗹𝗹 𝘂𝗻𝗽𝗮𝗰𝗸 𝘁𝗵𝗶𝗻𝗴𝘀 𝗹𝗶𝗸𝗲: ✍️ How AI has reshaped advertising in 2026 ✍️ The competitive field ahead of this year’s holiday season  ✍️ The tactics top brands used to capitalize on major sports events  ✍️ Spend and impressions data for retail media, OTT, social media, and more  ✍️ Intel on audience demographics and shifting behavior across industries  ✍️ And so much more Dive into the same insights and reports that hundreds of prestigious brands around the world use to shape their yearly strategies.

Summer is over, but your fitness goals are forever. We analyzed the top Health and Fitness apps in the US for August, by absolute downloads. @Strava ran all over the competition, with more than 800k downloads - up 17% PoP - with @Planetfitness fast-walking a distant second. @GoEoSfit Fitness punched above its weight class with an 82.7% PoP increase in downloads for the month, catapulting it to #3. Interested in another category for September? Throw it in the comments and we'll see which apps are topping the list. And if you want a full analysis of the entire app economy, our State of Mobile 2026 Report is the best workout you can give yourself this week. Click here 👉 okt.to/Za7K3G #HealthApps #fitness #competitiveinsights #MobileAppInsights

What a week at Gamescom 2026 in Cologne! We kicked off with our State of Gaming Summit along with our partners, @AppsFlyer and @DeconFun with 160+ attendees, followed by 3 panels fueled by industry CMOs and top Executives across the industry's leading gaming companies! And, let's not forget that VIP dinner 🍽️ Shoutout to our team members Chirag Ambwani and Karl Kontus for their speaking sessions, and everyone who stopped by to chat with us! Can't wait to come back in 2027. Until then, Verabschiedung, Cologne! Check out the behind-the-scenes action below. #Gamescom2026 #MobileGamingInsights #VideoGameInsights #StateofGaming

No payment necessary. The State of Finance Apps LATAM 2026 Report, in collaboration with @AppsFlyer and @GoogleAds, is charged and ready for download.   Read the report here 👉 okt.to/aCcnxF   Latin America’s finance app market is no longer simply a story of digital adoption. Economic conditions, regulation, infrastructure, and trust shape what consumers expect from financial brands in each market, and for marketers, regional benchmarks provide an essential view of the landscape.  This report examines how banking, credit, and investment apps are growing across Brazil, Mexico, Argentina, Colombia, Peru, and Chile, with each country deploying varied strategies, depending on local maturity. Here’s a taste of what’s inside: 📲 1.3B downloads - mobile is now central to how consumers pay, borrow, invest, and manage their money. In 2025 financial services ranked as the second-most downloaded app category, growing 8% yearly. 📉 Fraud fell 19% in H1 2026 from over 27% H1 2025, but investment apps remain the riskiest bet. 🇧🇷 Brazil’s Pix person-to-business transactions grew 32% while business-to-business payments rose 53% in March 2026 YoY. 💳 Credit-led categories were the undisputed breakout sub-genres in LATAM in 2025, led by Buy Now, Pay Later (+58% YoY download growth), Payday Loans (+43%), and general Loans (+24%). The average LATAM smartphone user now uses roughly 3 finance apps a month, up nearly 64% since 2021 And much more! #LATAM #FinanceApps #CompetitiveInsights #MobileAppInsights

🎮 Our Japan Game Market Insights 2026 report is now live! okt.to/pU6Ma1 🇯🇵 Japan generated around ¥1.56T in mobile game IAP revenue, 585M downloads, and nearly 17B hours of play during the 12 months ending July 2026. Using insights from Sensor Tower's App Performance Insights, Video Game Insights, Playliner, and Pathmatics, the report explores:  • 📱 Japan Mobile Game leaders including eFootball, hololive Dreams, and DRAGON QUEST Smash/Grow  • 🌍 How Whiteout Survival and Wuthering Waves use live ops to drive revenue—and how Playliner reveals the mechanics behind each performance spike  • 🕹️ Japan’s PC and console hits for 2026, led by Resident Evil Requiem and Steam breakout MECCCHA CHAMELEON  • 📣 Game Advertising strategies from Arknights: Endfield and NTE: Neverness to Everness Explore the full report to uncover the trends, titles, and strategies shaping Japan’s gaming market in 2026! #JapanGaming #MobileGaming #LiveOps #GameIndustry #SensorTower

Political policy and mobile apps crossed last week when the US administration declared it had renamed Lake Ontario to Lake America, forcing navigation apps to choose a side. While Apple and Google maps made the change, @MapQuest publicly declined, sending their app up 10x in downloads, and 128% DoD from August 26th to the 30th, as well as a corresponding #1 ranking atop free apps in the app store. In related news, we’ve declared all towers (radio, broadcast, cell, fondue, champagne, ice cream, etc.) shall henceforth be renamed Sensor Towers. We’re positive it will catch on 👀 #NavigationApps #MobileAppInsights #MobileApps #CompetitiveInsights #LakeOntario

Big hair, don't care. The retail media landscape for hair care advertisers has been fragmented in 2026, with hundreds of brands pursuing very different channel strategies and playbooks. Read the blog 👉 okt.to/s0vCzJ @Walmart has seen a steady increase in hair care impressions since 2024, making it the categories second fastest-growing Retail Media Network in the first half of 2026, behind @SEPHORA. A multi-brand "Try Viral Hair Care" display campaign, along with a Back-to-College OTT campaign gained strong momentum, incorporating hair care into a broader seasonal shopping message, signaling Walmart's strong commitment to the category. Want more Retail Media Insights into how hair care brands maintained that volume and shine through H1 '26? Click the link above! #RetailMedia #RetailMediaNetworks #DigitalAdvertisingInsights #CompetitiveAdvertising #haircare

Top streamer @Netflix got in the GTA VI game on Thursday releasing 26 minutes of exclusive gameplay footage - and consumers noticed. Here's what happened: ‼️ US Netflix app users during the 3pm hour increased 35% vs. the previous hour, and jumped 50% compared to the previous day. ‼️ US web visitors to the streamer soared more than 125% compared to the average for the previous 12 Thursdays at the same time. ‼️ Netflix's US app store ranking shot to 36th overall among all free iOS apps vs. 96th the previous day, and held strong at 40th over the weekend. ‼️ As of Sunday night, the GTA VI extended look was ranked #2 in the US by Netflix in the movies scroll. But if you want to understand the true power of the largest streamer, total pre-orders for the game itself went parabolic on 8/27, rising 436% vs. the previous day, with revenue jumping 600% DoD. Stick with Sensor Tower as we race to November and launch day, for more GTA insights. And if you want to keep up-to-date on pre-sales and revenue for the biggest game release of the year, bookmark our LIVE GAME TRACKER, updated weekly 👉 okt.to/mwYVNj #GTAVI #StreamingApps #VideoGameInsights #CompetitiveInsights

We are very excited to announce that a third speaker will be joining our State of AI webinar on September 17th: AI and commerce leader Roger Dunn. Register here: okt.to/FQpwBv As the Chief Commercial Officer of Thrad, the marketplace for paid advertising inside AI conversations, Roger brings his over 20 years of retail media, agentic commerce and AI advertising knowledge. He will be helping to dissect how agentic shopping and paid LLM Ads are changing how your customers' purchases. We can't wait to see you there!

Your Friday/End of summer vibe check. Sensor Tower's Digital Advertising, Retail Media, Mobile App, Web, Gen AI, Video Game, Live Ops, and Audience Insights can help your business tackle the most important marketing decisions. But, that feeling you get when you know more than your competitors...that's the flex you're looking for. One platform. Every metric. Total visibility. You want the receipts - Click here for a demo 👉 okt.to/BsKec0 #DigitalAdvertisingInsights #MobileAppInsights #CompetitiveInsights #WebInsights