building sales channels for start-ups | tips on cold outreach, outbound & partnerships | growing @sticktothemodel
Weekly sales tips →
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15 outbound plays I'm using today
if you want them you can download here:
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Been quietly building @StickToTheModel w/ my bro the last 9 months
Last week things started to click on X
You are one format away
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Tech Sales Guy retweeted
10:19pm last night
biggest deal of my year just closed
6+ months on it. I buried it four times. pushed it to November in my commit earlier this week
121% for Q3
I've pictured this moment for months
waiting on that contract notification like it was the direct deposit
when it finally hit I felt relief for 1 minute. joy for 10.
then..... nothing
turns out the chase was the drug
today's a new quarter and the number's back to zero like nothing happened
what a sick game we chose to play
I love it
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Here's what it means for sellers:
1. Deal support - it checks what the customer asked for against your product docs and updates the proposal when things change (this is OpenAI's own sales example)
2. Finding the right SE/CSM - it suggests an team member who's worked a deal like yours
3. Always on - a Dot keeps working after you log off, learns how you work, and pings you in Slack or Teams when it needs you
Introducing dots, powered by GPT-6 Astra.
Remarkably capable, always-on agents built to handle everything.
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Tech Sales Guy retweeted
last week of the quarter. deal needs to close
so I call the decision maker
me: "if we can get this signed by the 30th, I can get you an extra 10% off"
him: "the 30th?"
me: "yes...end of quarter pricing"
him: "so it's your quarter"
me: "it is. it's a great deal for you too"
him: "I told you we're not ready. let's revisit in Q3"
they signed this month. full price
your deadline isn't their deadline
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Tiering why your deal won't close by the 30th:
Real:
- budget got frozen
- your champion quit
- they're renewing the incumbent
Probably real:
- security review
- "waiting on the CFO"
- procurement needs a vendor form
What I told my VP last week:
- "legal just has a few redlines"
- "we got the verbal yes"
- "it's not if it's when"
see you in q4
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Tech Sales Guy retweeted
come for the Founder dancing under his billboard
stay for Sydney Sweeney
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Tech Sales Guy retweeted
not the buyer = "if it were up to me, i'd sign"
not the buyer = "my boss asked me to look"
not the buyer = "can you send the deck?"
not the buyer = "just doing research"
not the buyer = "i'll take it to my VP"
one objection. five ways to say it. free fix:
1. arm them for the boss
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Tech Sales Guy retweeted
getting a job in 2005:
- call your friends dad
- print your resume
- walk it in
getting a job in 2026:
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getting a job in 2005:
- call your friends dad
- print your resume
- walk it in
getting a job in 2026:
6
2
142
31,572
not the buyer = "if it were up to me, i'd sign"
not the buyer = "my boss asked me to look"
not the buyer = "can you send the deck?"
not the buyer = "just doing research"
not the buyer = "i'll take it to my VP"
one objection. five ways to say it. free fix:
1. arm them for the boss
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try this instead:
"what's the first thing your boss will ask?"
it's usually cost, risk, or "why now"
then write this email...
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