DAY 4 — DEFINE THE CUSTOMER
Hook:
“Everyone” is not a target customer.
What this means:
The clearer your customer, the easier it becomes to design, market, and sell your solution.
You need to understand what your customer struggles with, what they care about, and what they are already trying to accomplish.
Steps:
1. Choose your primary customer segment.
2. Describe their situation and goals.
3. Identify their biggest pain points.
4. Find the consequences of those problems.
5. Identify what they actually need, not simply what they say they want.