What does it take to break into one of the world's most competitive sports markets? ⚽️
Swiss sportswear brand On has entered football with a combination of Kylian Mbappé's star power and innovative products.
Behind it lies a substantial intellectual property (IP) portfolio, filed through WIPO:
⚙️ 70+ international patent applications (PCT)
®️ 130+ active international trademark registrations (Madrid System)🎨 40+ international design applications (Hague System)
And Mbappé brings brand power of his own – with dozens of registered trademarks covering his name, initials, iconic celebration pose, and memorable quotes.
Technology, design, and brand – three forms of IP behind one move into football.
ALT Image featuring Kylian Mbappé in a blue France national football team jersey, celebrating with his arms crossed. A magenta geometric shape appears in the lower-left, with large white text reading “Betting On Football” and the ON logo appears in the background.