In 2010 Kevin Systrom had an app called Burbn. Check-ins, plans, points, photos. It was running low on cash and people didn't stick around.
So he deleted almost all of it.
The stripped-down version had 25,000 people sign up on its first day. 18 months later Facebook paid about $1 billion for it, with 13 employees.
My first startup did the exact opposite 🧵