VP, Games Marketing at XBOX. Board member @GamersOutreach, @SpecialEffect VP.

Seattle, WA
“10/10: Gears of War: E-Day? It’s a fucking masterpiece…The Coalition has elevated the franchise to new heights, crafting an engaging, brutal, and surprisingly intimate campaign that’s full of smart gameplay mechanics and wonderful surprises.”
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Poetic. Congratulations to @CoalitionGears team.
Replying to @GearsofWar
@GearsofWar E Day is hands down the best looking game of the generation. The lighting is just gorgeous. The gameplay is incredible. And the sound design is making my sub orgasm. Just in awe every time I play… Amazing technical leap. Wow.
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Aaron Greenbergence Day retweeted
How is everyone enjoying Gears of War E-Day? 🔥🩸🔥 Best Xbox first-party game this whole generation, right?
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🙏🏻💚⚙️🔥 #XboxConsoleExclusive
Gears of War: E-Day [XSX - 87] metacritic.com/game/gears-of… "E-Day stands out as the best entry in a very long time and one of Xbox’s most accomplished games in recent years in terms of pacing and production values." - Julien Chièze
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Love that both @stevesaylor and @sightlessKombat are in the credits for @GearsofWar E-Day, thank you both! 💪🏻💚
Look ma! I'm in the credits of Gears E-Day!
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Aaron Greenbergence Day retweeted
Not many games today deliver - Strong campaign - 4 player co-op - Additional large scale co-op content - Fully fleshed out multiplayer experience All in one, and for that reason, Gears Of War E-Day is my game of the year. ⚙️🫡 #GearsOfWar
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Aaron Greenbergence Day retweeted
The weekend is finally here! 🔥 What will you be playing over the next few days?
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Aaron Greenbergence Day retweeted
After doing nothing but playing PvP last night, decided to jump into the campaign this morning. OH SHIT. Man, this looks fucking insane. Loving it. 😭🔥 Gears of War: E-Day | Xbox Series X
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Well said. Gears Fam. Brothers. To. The End.
For the English-speaking community: Stay together, Gears Fam. We all know how long we’ve waited for a new Gears — and more importantly, how long we’ve waited for a Gears game that genuinely feels worth getting excited about. If things go well, this can be the beginning of a new chapter for the franchise. Big streamers don’t own the public narrative as long as the rest of us stay honest about what we actually think. If you haven’t played the campaign yet, I don’t think you can objectively say the entire game is trash. If you don’t like the PvP or the PvE, that’s completely fair. Not every mode is going to work for everyone. But saying the whole game is bad simply because one part of it isn’t for you gives the loudest trolls more power over the conversation, and that can ultimately hurt the entire franchise. If there was ever a moment for people who genuinely care about Gears to speak up for what they believe, I think this is it. There’s also this constant modern “woke” discourse, along with the tendency — especially on the American side of gaming conversations — to turn almost everything into outrage. Sometimes it gets so excessive that it almost feels manufactured, especially around gaming media and social media narratives. Specially on the English speaking scope. For the Spanish side of things, the experience has been a little bit different. I’ve played the game. I wasn’t paid or sponsored to play it, and I can say that with complete confidence. After all these years, I genuinely believe the investment that went into Gears of War: E-Day is reflected in the experience. We couldn’t really stand behind Gears 4, Gears 5, Tactics, or Reloaded in the same way. But this time, I think we can at least try to put some of ourselves into supporting E-Day the same way this community has been doing over the past few months and years. On the marketing side, we’ve seen products sell out, and when I was in LA, I saw huge lines of people trying to get their hands on the game with a Gears of War logo on their clothes. That’s us. That’s the community. The Coalition clearly put everything they could into this, and I don’t think we should let people who seem determined to hate every game they touch dictate how the rest of us are supposed to feel about something that was genuinely made for Gears fans to enjoy. Personally, I don’t think I’m going to engage with posts that are only there to hate the game or call it “woke.” There’s no point arguing with people who aren’t interested in an actual conversation and decided years ago what they were going to think. I just believe that, after everything it took to finally have another strong Gears experience in our hands, this is one of those moments where the community should stand behind the franchise if we genuinely believe in it. We do this together or we die together. Because we are brothers to the end.
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Thanks for helping make @GearsofWar the #1 Selling PC Game in America. 🙏🏻🔥⚙️
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👀 Everyone play Gears right now! 💚
Gamer Stuff: Just started playing E-Day @GearsofWar
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Aaron Greenbergence Day retweeted
Sir, this is a Walmart...
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“9.5/10: Is it the best-looking game ever made? Honestly, it might be…Gears is back. Not that it ever really went away, but it's every bit as awesome as it's ever been.”
Gears of War: E-Day Campaign Review Is it the best-looking game ever made? Honestly, it might be. The sheer amount of detail, environmental variety, and visual fidelity is astonishing. What really stood out was seeing the origins of things players have known for years. Experiencing those moments through the eyes of Bravo Squad made everything feel fresh and exciting. Watching them discover an E-Hole for the first time and witnessing the creation of the Lancer Assault Rifle was incredibly cool. The audio deserves praise too, though that's no surprise for a Gears game. Every weapon, explosion, and encounter carries the weight and impact you'd expect, helping bring Emergence Day to life in spectacular fashion. The first act plays out like a horror movie. If I had a nickel for every time I audibly said, "Wow, look how good that looks," I'd probably have enough money to buy the Xbox brand. Assuming it was actually for sale, of course. The movement feels just right, and Performance Mode is incredibly fluid compared to Gears games of the past. I finished the campaign on Normal and also played through Act 1 in split-screen co-op, which was an absolute blast. The game does a great job mixing up its environments and really opens up in Act 2. If you played Horde Siege during the beta, some of the side objectives and mission structure will feel familiar. You'll also earn in-game rewards for unlocking achievements, including skins, medals, titles, and more. I can already tell I'll be playing through the campaign again. The combat just feels so dang good. Unfortunately, there was no Horde Siege or multiplayer available to review ahead of launch, so only time will tell how those modes hold up. That said, based on what I played during the beta, there's an incredible amount of content here, and I'm looking forward to diving into all of it. Gears is back. Not that it ever really went away, but it's every bit as awesome as it's ever been. Score: 9.5/10 Review code provided by Xbox.
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Beautifully said @klobrille and means a lot coming from you. 🙏🏻 💚XBOX SIGNATURE EXCLUSIVE 💚
I believe Gears of War: E-Day as a high-quality "signature exclusive" respecting its roots, and Xbox actually acting on fan feedback again (Mythic etc.), are reminding people what made the brand special during its best years of the past 25. That should be the path forward.
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🙏🏻💚
Replying to @NextGenPlayer
Congrats to @GearsofWar @aarongreenberg on producing such a fantastic game - I hope to see Gears E-Day nominated for GOTY 2026! ⚙️
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Aaron Greenbergence Day retweeted
Eu esqueci de postar na correria, mas Gears of War E-Day é um JOGAÇO, Triplo A de "A" maiúsculo mesmo, trazendo seções absurdas de bem-feitas, alto calibre e altíssimo orçamento (além de resgatar o sentimento melancólico original) Simplesmente AMEI piped.video/8kVORMSKmZc
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Much respect for the flowers and support for this team and game. Thanks Hunter! 💚
First time in 10 years Xbox’s top exclusive ranks higher on my GOTY list than Sony’s top exclusive Gears of War E-Day is a major W for Microsoft It’s way better than Gears 4 and 5 and matches the quality of Xbox 360 glory days The Coalition did a banger of a job on this one!🔥
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Everyone calls me Greenie, so using this instead of my gt! #NewProfilePic
As a thank-you for helping us fight back the Locust, we’re making custom COG tag prof pics for the next few hours! Drop your gamertag to join the COG 🫡
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Aaron Greenbergence Day retweeted
💪💪💪
XBOX CONSOLE EXCLUSIVE. 88 METACRITIC. LFG! 💪🏻💚⚙️🔥
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XBOX CONSOLE EXCLUSIVE. 88 METACRITIC. LFG! 💪🏻💚⚙️🔥
Campaign, Horde Siege, and Versus. Play Gears of War: E-Day NOW with the Premium Edition.
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