Head of Global Innovation, @ServiceNow | 1x Best-Selling Author | Futurist | Keynote Speaker | Digital Anthropologist | Other Socials @BrianSolis | X's are mine

Silicon Valley, CA
The 6 stages of mind shifting. 1. Receive 2. Perceive 3. Weave 4. Conceive 5. Believe 6. Achieve It's a journey, not a switch. Lead the way... 💫 a.co/d/buh25xB
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We are becoming better at using AI before we are becoming better at being different because of AI. My latest newsletter that explores my time on stage at @HFSResearch conference in NY. Please share your thoughts, and subscribe! 👉 briansolis.substack.com/p/ai…
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Don’t sound like “AI” 🤖 Use AI to be human 🫶
Made with AI
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Brian Solis retweeted
This is fine. 🔥 *Created with AI 😅
Made with AI
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Abracadabra, a word expressed to spark magic. In some dictionaries, it's considered gibberish, like "mumbo-jumbo." But other theories suggest it's derived from the Aramaic phrase "avra kedabra" or "ebra k'dabri," meaning "I create as I speak" or "it is created by my word." This is where the magic really happens. These words reflect the mystical idea that language and speech hold the power to shape reality. 🪄 Your words, and actions, can make magic happen. ✨
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“I’ve searched all the parks in all the cities and found no statues of committees.” – G.K. Chesterton
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Innovation is not a committee exercise. 💡
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Will Apple create its own version of Muse one day? I feel guilty experimenting with Muse. I am also experimenting with Instinct. I do like that Muse has a Mac app because I intentionally try to stay off my phone as necessary.
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Brian Solis retweeted
"If businesses do not change, AI may make individual tasks more efficient while leaving the larger system largely untouched. Worse, it can make inefficient systems operate faster."
Here’s a thought...we’re making the biggest AI bet in history, but we haven’t thought to reinvent work with AI yet. 🤔 💭 briansolis.substack.com/p/th…
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Brian Solis retweeted
Good perspective. Intelligence is abundant. We need to redesign the system around it, not the task.
Here’s a thought...we’re making the biggest AI bet in history, but we haven’t thought to reinvent work with AI yet. 🤔 💭 briansolis.substack.com/p/th…
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Here’s a thought...we’re making the biggest AI bet in history, but we haven’t thought to reinvent work with AI yet. 🤔 💭 briansolis.substack.com/p/th…
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AI will replace you...
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AI doesn’t need to get better for companies to get more value from it. Companies need to stop wiring it into outdated work. Let's get right to the heart of the ROI problem. If you automate bad work, you don’t get transformation. You get faster bad work.
Article

The Real AI Gap: Smarter Technology, Same Old Company

Finally. @Chamath Palihapitiya kicked off a global conversation when he published an analysis asking why AI adoption is accelerating while a productivity gains are elusive . One of the most useful

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This is a story about great customer service *and* what it means to care about people...to be in service of others. Please meet Catherine Palmer, flight attendant #U193999 with @United Airlines. I met her on flight UA1704 on Sept 19th flying from DEN to SNA after returning from a personal trip where I said goodbye to someone incredibly special to me, and everyone around her. Catherine asked for my opinion on wine profiles, which led into a fun conversation about The Bachelor franchise, New Zealand Sauvignon Blancs, my trip to Auckland, why I was in Denver, and eventually a taste test between chardonnays! Though we had a wonderful series of conversations, she also delivered the same care to the cabin. She gave me her card, we hugged before I deplaned, and captured this memory before I ran off to the luggage carousel! Thank you, Catherine! Thank you, United! ✈️ 🫶
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CEOs should absolutely use AI to help them make better decisions. But there’s a line we need to talk about. Ask, is AI thinking with you…or is it starting to think for you? 🤔 IBM recently found that 64% of CEOs are comfortable making major strategic decisions based on AI-generated input. Another study found that 62% of CEOs are using AI to make “most decisions.” And 46% of CEOs said they now rely on advice from AI more than that of their own leadership teams. Beware of cognitive offloading, which can lead to a decline in critical thinking, judgement, and creativity, reinforce cognitive biases, and accelerate cognitive Darwinism. Pfizer CEO Albert Bourla has talked about using AI when he’s wrestling with an important decision. He already has trusted people whose judgment he seeks out. Now, AI has become another perspective at the table…something that can challenge his assumptions, surface what he might have missed, and help him see a decision differently. That’s augmentation, which helps lead to exponential capability. Without intent and leadership, AI stops challenging our thinking and starts replacing it. When we ask it what to believe instead of what we might be missing… When polished answers become substitutes for curiosity, debate, reflection, experience, intuition, and judgment…. Honestly, that’s cognitive offloading. And for leaders, the stakes are enormous. The higher you rise in an organization, the more consequential your judgment becomes. So perhaps the goal shouldn’t be to outsource more thinking to AI. It should be to use AI to become a better thinker. Use it to challenge your assumptions. Ask it to argue the other side. Surface blind spots. Model scenarios. Find signals you missed. Pressure-test the strategy. But whatever you do, don’t surrender the responsibility, the gift, to think. AI should increase your intelligence, not replace your intellectual agency. The most important skill for an AI-era CEO may not be knowing how to get answers from AI. It may be knowing when not to accept them or when not to use AI at all. I unpack this in less than three minutes. 👇
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Brian Solis retweeted
AI, explored "Infinite: How Visionary Leaders Transform Today's Businesses into AI-Forward Companies" by @BrianSolis and Dave Wright assess AI integration’s impact on the core of business. I've listed the book is the research and references sections of scottgraffius.com/exotic-tea…
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Like the good old days of Twitter, SFO is a hub for serendipity. Today, I got to spend time with @tcrawford who was arriving as I was departing. Perfect timing 💫
Great to run into @briansolis at SFO today. Small world. Great to catch up for a few minutes. #travel #roadwarriors
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I’ve been thinking, if AI is changing everyone’s job, why aren’t we talking more about how the role of CEOs needs to change too? 🤔 Two of the world’s most recognizable CEOs recently made extraordinary admissions about AI. Former Walmart CEO Doug McMillon said he could start the company’s next major AI transformation, but he couldn’t finish it. Coca-Cola’s James Quincey described an entirely new wave of transformation and concluded that someone else should lead the company into its next era. I’ve been thinking about these announcements and wondering why this conversation isn’t louder. These weren’t CEOs being replaced by AI. AI didn’t take their jobs. These ARE leaders who recognize that AI is changing what leadership itself now requires. That may be one of the most important AI stories executives aren’t talking about enough. AI is different because it changes how companies operate (at least it should). AI changes how decisions get made, how work flows, how customers are served, and how value is created. And increasingly, AI changes how leaders have to lead. Every CEO (and the boards who advise them) should be asking… If AI is transforming everyone else’s job in my organization, how is it transforming mine? And, can “I” change faster than AI evolves? I unpack this in about two minutes. 👇 Also, please read Infinite ∞, it’s a blueprint for what AI Business Transformation looks like, step by step. 🙏 infinitecompany.ai
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This aged well. Sharing a statement of art @Gapingvoid Culture Design Group and I created in 2014 in an ebook that explored, in a creative, fun, (and witty) way, the importance of "people" and "relationships" in the digital era. The same is true, more so, in an era of AI. "In a world of machines, humanity is the killer app."
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