founder / fmr marketing exec / building @exitfivemedia
America
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My company is 8 people. Profitable. No outside capital. $5M revenue this year (doubled every year since 2023). I can work from home. Do school dropoff/pickup. Have a snack with my kids after school. But everyone asks how my little lifestyle business is going? So if you aren't sleeping on the office floor you're not a real entrepreneur? SMH
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Youth sports observation: All the parents want to sit on the sidelines and bitch about the coach. But none of them want to volunteer to coach. Everyone could be doing a better job. Just like life, business, etc. The person on the sideline always has all the ideas…
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Do the 7 different subscriptions I pay for and never use get counted here
98% of US households aren't paying for AI yet
More charts in State of Markets II: a16z.news/p/state-of-markets…
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Dave Gerhardt retweeted
How to Be the CMO Everyone Wants to Work With exitfive.com/newsletter/how-…
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We're doing an Exit Five NYC b2b marketing meet up on 10/15 + live podcast recording with $700M cybersecurity CMO who took the company from startup to IPO. Share this with anyone in the space please!
exitfive.com/nyc/
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My daughter got home from school today and she's been on the phone (LAND LINE, look it up) for an hour with her best friend. We're healing. This is the way.
Now I need dial up to show them the feeling of being kicked off the internet when we need to use the phone.
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Early on you screenshot the Stripe dashboard and post on X. Flex.
But the goal is to grow enough where you stop sharing the Stripe dashboards because you don’t want people to know anymore. Flex.
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This is what we built with @exitfivemedia for b2b marketing
not enough people seem to get how big of a deal this is. tech companies are pouring millions into creating their own media assets:
> OpenAI bought TBPN
> Anthropic's YouTube channel has 800k+ subscribers
> Stripe's cofounder hosts his own podcast, Cheeky Pint
> Stripe now prints Works in Progress magazine every two months
> a16z's newsletter has 250K subscribers & it brought in the Turpentine podcast network
> Microsoft prints Signal (a 120-page magazine)
> Shopify launched a newsletter run by former journalists
> Figma launched a print magazine at Config this year
> Notion's YouTube channel has 349k subscribers
> Ramp launched Leading Indicators (built on its own spend data)
> Brex launched a newsletter
> Plaid bought This Week in Fintech (200k+ subscribers, 75k+ event attendees)
> Wealthsimple's TLDR newsletter reaches ~1.8M readers a week
> HubSpot owns The Hustle, Mindstream & Starter Story
& these companies are hiring aggressively to fill storytelling and editorial roles:
> Anthropic: executive communications writer (up to $345k)
> Agility Robotics (they build humanoid robots): head of editorial & content (up to $268k)
> Ramp: finance storytelling lead (up to $220k plus equity)
we put together a report on why companies are doing this (and some of their best practices) if you're interested: beehiiv.com/blog/beehiiv-for…
probably a very unpopular opinion, but I think some of the best newsletters / podcasts / youtube channels will soon be owned and run by tech companies
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No one wants AI. It's not artificial intelligence. Artificial intelligence feels like a threat. It's super intelligence. We'll give everyone access to super intelligence.
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Get it all out of the system today. Q4 starts tomorrow AND I AM LOCKED THE FUCK IN!!! 🔐🔐🔐🔐🔐
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Obviously I am not smart enough to get it. But how does a business lose $42B. Maybe I do need to go get my MBA after all
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I stopped doing “pick your brain” calls because I noticed no one wants to do what I tell them. Or they don’t like what I tell them. Or just tell me the 2-3 reasons why this won’t work. Been 10 years of this. Everyone wants advice but never end up doing the thing …
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Been on a tear.
A telltale sign one of your founder friends is about to go on a tear is they stop doing things they normally do.
They slowly stop participating in a group chat, you don't see them for dinners as much, no random catch up calls.
Check in first, and be ready to invest if you can and believe in them.
Have had several friends do this and then build 8-9 figure businesses rapidly. Being an investor, at worst, is an excuse just to keep up with them. Worth it imo.
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Ever since we crossed $1M in revenue the only thing I say is WHO not HOW. Everything is a WHO not HOW problem. The how is usually obvious. At least in my business. We're not sending rockets into space.
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Is there no option to watch the NFL in Kid Friendly mode? Just sitting there trying to show my kids the Patriots and we cut to a promo for 60 minutes about a murder or some guy getting shot at in a promo for CSI Miami
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