🍎 Apple used to show us the future. Now it looks like Apple is chasing it.
For more than a decade, Apple was the company that turned unfinished technology into the future. The iPhone wasn't the first smartphone, the Apple Watch wasn't the first smartwatch, and AirPods weren't the first wireless earbuds.
But Apple's advantage was never being first. It was taking existing ideas, removing the friction, and making people wonder how they lived without them before.
Then came yesterday's iPhone event.
The biggest announcement wasn't a new camera or a faster chip. It was Apple's first foldable iPhone - a $1,999 device with a 7.6-inch display.
And this is where things get interesting.
Samsung entered the foldable market back in 2019. Chinese manufacturers like Huawei, Xiaomi and Oppo have spent years improving the technology, competing on thickness, battery life, charging speed and different form factors.
Apple isn't entering a market nobody has explored.
It's entering a market that has already been shaped by its competitors.
For years, Apple's strategy was to arrive when a technology was still imperfect and redefine the entire category. This time, Apple is arriving after others have already spent years building the foundation.
Does this mean Apple is losing its innovation?
Not necessarily.
The original iPhone wasn't the first smartphone. The Apple Watch wasn't the first smartwatch. Apple's superpower has always been turning existing technology into something mainstream and polished.
The real question is whether Apple can still perform that magic when it isn't the company introducing the idea first.
Can a $1,999 foldable iPhone make people forget that others were already there years earlier?
Because if Apple can redefine foldables the way it redefined smartphones, the entire industry will follow again.
But if it can't...
we might be watching the moment Apple stopped setting trends and started following them.