Marketing News of the Week ⚽🏆
This week:
@LAYS turned soccer into a global watch party
@Heineken linked match days with volunteering and community
@HomeDepot brought fan engagement on the road with live activations
Which campaign stood out to you most?
#WorldCup2026
ALT A collage showcasing World Cup-related marketing campaigns, featuring enthusiastic fans and brand partnerships.
ALT Lay's promotes a global watch party for the 2026 World Cup, highlighting experiences with snacks, celebrity interactions, and community engagement. The aim is to integrate Lay's into the game-day vibe.
ALT Heineken campaign integrates World Cup enthusiasm with volunteering, encouraging fans to help nonprofits during matches. The visual highlights a creative branding approach that connects soccer with community and work culture.
ALT Promotional image for Home Depot's partnership with Men in Blazers for the 2026 World Cup, highlighting community-focused content and activities.