Derek Castelli retweeted
convergence to the mean when everyone looks at everyone else to decide what to make, we eventually stop making anything of our own. we copy what works. borrow the language, the aesthetic, the features. we call it learning from the market, following best practices, staying competitive. together, everything starts to feel familiar. polished, interchangeable. nothing wrong. nothing alive. the mean isn’t necessarily bad. it’s where everything lands when we remove the reasons for it to be different. numbers are easier to compare than feelings, so we make things that produce numbers. we study what gets attention, then shape ourselves around it. eventually the feedback stops informing the work and starts authoring it. we’re no longer asking what we want to say. we’re asking what will be rewarded for saying. ai makes this loop frictionless. it can draw from more references than we could see in a lifetime. but access to every perspective isn’t the same as having one. it hasn’t lived a particular life that makes one detail unbearable and another beautiful. when we ask it to choose for us without bringing any intention of our own, we get something plausible, easy to approve. then we ship it, measure it, copy it, and feed it back into the next round. a tidal wave of mid. this changes not just the work, but the people making it. we describe ourselves in categories platforms can distribute and markets understand. designer. founder. creator. pick a niche. build a brand. be consistent. the parts that don’t fit become inconvenient, even when those contradictions might produce our most interesting work. we become easier to classify and harder to tell apart. i think we need to approach making things more like artists. an artist develops a perspective through the work. making, noticing, choosing, failing, returning. learning what matters even when nobody else cares. craft gives that perspective a form precise enough for someone else to experience. the life outside the work matters too. the places you’ve lived, the people you’ve loved, the things you’re embarrassed to care about. these aren’t distractions from having something to say. they’re how you come to have something to say. we understand this with music, paintings, photographs, movies. we expect a person to be present in the choices. we want to experience something we wouldn’t have encountered without them. software can do this too. a piece of software expresses beliefs about how life should feel. what deserves your attention. what you should be free to change. whether a task should feel like paperwork or play. even a small interaction can carry someone’s care, humor, or curiosity. but we rarely talk about software as a medium. we talk about it as an industry. markets to capture, workflows to optimize, competitors to catch up with. we add a feature because someone else has it, without asking whether it belongs. products accumulate the same parts and lose what made them worth choosing. underneath the branding, it’s all the same thing. artists learn from others too. the question is whether you’re absorbing those influences into a point of view, or using them to avoid developing one. what are you trying to let someone feel, understand, or do? why this particular shape? what have you noticed that the existing tools don’t seem to notice? those questions don’t have answers you can borrow from a competitor’s roadmap. if we can make almost anything, deciding what deserves to exist becomes more important, not less. speed gives us more chances to exercise judgment. it doesn’t remove the responsibility. i don’t want a world where every person becomes a more efficient distributor of the same ideas. i want people to use these tools to go further into what they actually care about. to make things specific enough that we can feel someone behind them. what is the point of everyone being able to make something, if we all end up making the same thing?
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Derek Castelli retweeted
Made a new @shiftnudge tool for capturing design decisions based on commits and select keyframes.
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Derek Castelli retweeted
The best part of making software is the making the software part.
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Derek Castelli retweeted
Build the next Github on Cloudflare and win $25,000. Rethink how multiple agents collaborate on code spaces for the next era of development. cloudflare.com/git-competiti…
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Derek Castelli retweeted
There’s a new way to design stores on Shopify Introducing Canvas See your whole store at once. Click any detail to edit or tell Sidekick what you want to build.
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Today marks 2 years with @JoinCrowdHealth 🧡 so I thought why not reimagine the brand!
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Speaking of sharable... I then redesigned what a weekly Tuesday Takedown post could be (more about us vs them) with the same premise/idea.
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A complete new rebrand that feels familiar while being more human to match my experience with CrowdHealth.
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👏👏 @ndstudio
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Derek Castelli retweeted
America… by Design
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Designers are here to stay just like engineers. 💥 IMO there’s more to being a designer than the pixel just like engineering has been more than the code. 4 days ago when I used Opus 5.5 I questioned me as a designer. It’s impressive. With it I was able to create some really good work. But then a couple things happened… 1. I listened to @Mappletons chat about how a designer and engineer are very similar as the material and tools we use are just different. 2. Then @RickRubin where he compared AI as another tool like the Internet and the printing press with his stance that we’ve been always prompting with the most human thing being a point of view. I began to think about as a whole how a designer doesn’t need to make pixels nor engineer write code. These are the new norms. But, I do think the pixel pushers and writing code by hand peeps of the world will be doing so more because they love those things just like many still choose a typewriter over a keyboard. My only caution, that I even had to check myself with, is loosing the skill, craft, and joy you have in the work you do. While I love having AI create a shitty first draft that I can use the select element or annotation tools to continue to iterate on I find myself still loving the creation process in Figma. Instead of just typing and clicking I’m moving things around and editing with jigs. The future of design is exciting! The designer role isn’t gone. And I’m reminded by Maggie and Rick that software is still in its infancy and the creative process is what makes us human. 🤘🏻
I've worked with brilliant designers in my life and Astra/Opus outshine them 10x when it comes to not only design aesthetics, but remarkably creative UX solutions, in 1/1000th of the time. If we were being doomerish about it, Astra and latest Opus mark the death of designers the way models in 2025 ended coding.
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Derek Castelli retweeted
Took 5 phone photos of my living room and Claude Code rebuilt it in 3D. Then I turned it into a skill. Now I can try different layouts and drag furniture around before moving anything heavy. It even flags when a chair gets boxed in. Inspired by @scheemunai's room planner
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How I talk with Claude...
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