Everyone asks: why World Labs × AMD?
The bigger story people are missing: world models are becoming a computational primitive, esp for robotics 🌎 AMD sees the next stack forming.
I first met
@drfeifei and
@theworldlabs team in 2024, when world models still felt like a new lane.
At NeurIPS that year, the team pulled up some of their earliest demos at a party. Everyone crowded around the screen. It felt like a first glimpse of something new ✨.
Still, it was a bold bet at a time when most of the industry was racing to scale LLM.
But the team stayed firm on the vision.
@chlassner was among the first to support my Generative Media Conference. He called what was coming “Content 3.0”: from content we consume → worlds we interact with.
Now that arc is going one step further: those worlds are becoming environments for machines to learn and act in. 🦾
Content → Worlds → Simulation → Action.
What started as a model category is becoming infrastructure for physical intelligence.
World Labs saw the opening: a chance to help shape that infrastructure. Its recent acquisition of robotics startup SceniX was a clear move in that direction.
Congrats to
@drfeifei,
@jcjohnss,
@BenMildenhall,
@chlassner, and everyone who helped build World Labs along the way. 🎊 What a journey!