the post that feels obvious to you might be exactly what someone else needs

owned audience > hoping the algorithm is in a good mood

🚨 NEW IN KIT: Sales pages.

Our first trick? We’ve been listening. 🎃 You asked for more ways to customize your sales pages, and we’ve been building to help you gear up for Black Friday. New sales pages are now live in Kit. Find them under: Landing Pages → New landing page → New builder → Product sales (top-right corner) And this is only the beginning. Keep an eye out for more tricks and treats this Fall. 👀

Kit tip: before you remove cold subscribers, send them a two-email re-engagement sequence and give them a chance to confirm they still want to hear from you 📩 Kit has a list-cleaning automation template built for this — it sends the sequence and automatically unsubscribes anyone who doesn't engage 10 days after the last email. the ones who click to stay are now warm again. the ones who don't were hurting your deliverability anyway.

4 surprising ways to build a healthier email list: ➡️ Turn your PDF into an email course. Deliver one lesson at a time to keep subscribers opening. ➡️ Create a 3–5 email welcome sequence. Show new subscribers where to start. ➡️ Re-engage cold subscribers, then remove the silent ones. A smaller list is healthier. ➡️ Send more emails. Frequency isn't the problem when every email earns attention. Which one will you try first?

not to be dramatic, but October is going to be a very fun month to be a Kit user 🤭🍂 we’ve got a few tricks and a lot of treats coming

believe it or not, your subscribers signed up to hear from you!!!

Kit tip: by default, Kit sends emails with your friendly-from address but its own return-path domain — the one mailbox providers actually use to evaluate reputation 📬 setting up a verified sending domain in Kit puts your domain in both places, so your sending history builds reputation for you, not just for Kit's shared infrastructure. go to Settings > Email > Verified Sending Domains. Kit has an automatic setup option that handles the DNS records for you.

🚨 NEW IN KIT: Our most-requested MCP feature.  You can now build complete Broadcasts and Sequences in Claude, ChatGPT, or your preferred AI tool—and send them straight to Kit. They’ll land in your existing template, fully editable and ready to send.  Build in your AI tool. Edit in Kit. Send when you’re ready.