Want a happier life? Flirt more. That girl at the cafe? Tell her she looks beautiful. That guy with big muscles? Tell him he's jacked. That lady in your office? Tell her she always dresses beautiful. Become a chronic flirter... Flirt with everybody around you. Not only will you spread good energy, which will make you feel good. But you'll also develop a magnetic aura that will attract others to you.

The middle class is a historical anomaly. For most of recorded history, human societies operated on a binary economic structure: a tiny, wealthy elite at the top (landowners, monarchs, or industrialists) and a large mass of struggling laborers or peasants at the bottom. Without political interventions or labor frameworks (which becomes a socialist model) the middle class is reverting to the historical norms of wealth concentration. In short: a stable middle class is a historical anomaly. It is an artificial ecosystem and history is reverting back to the mean.

14 top client getting content: 1- Your origin story 2- The problem you solve 3- Who you’re for 4- Who you’re not for 5- The mistakes buyers make 6- Your unique point of view 7- Your unique framework 8- Your client results 9- Typical customer objections 10- A live demo 11- A live demonstration of expertise 12- What working with you looks like 13- Why your approach is different 14- Your clear offer.

My uber driver was telling me how his daytime job is helping build AI avatar personal brands. Is this a top signal?

If you want to sell your ideas, you need to know how to tell better stories. And most founders tell their origin story backwards. I was coaching the founder of a big LATAM neobank. I asked him to tell me his company's origin story. He spent 2 full minutes on how successful his dad was, how big the company got, and how respected he was. At this point I was wondering, where is this going... Then boom, 2 minutes into the story, he tells me how his dad lost it all overnight because of the corrupt banking system, and how he started his company because of that. I stopped him. "Bro this is good but you already lost everyone in the first 30 seconds. Let's reorganize your story." So I told him to do something, instead of building the story UP about how successful his father is, I want him to build the story DOWN about all that was lost. The new version of the story looks like something like this: "My father was very successful. At the peak of his career he had it all taken away. As a teenager, I had to live through seeing my family lose it all. I saw my dad struggle and my parents make hard decisions to get by. That's why I started the bank my father never had." You see the difference? The first story has a 2 minutes setup of success, followed by 30 seconds of failure. While the second version has 2 minutes of pain and failure, followed by 30 seconds of success (where the company is now). We simply restructured his story and moved the pain to the front and success to the end. And that alone had such a profound effect on how his story landed. That's how you tell stories that keep people's attention. When someone hears a story of pain and failure, it makes them pay attention because the brain hates open loops and needs closure. So people will stick with you till the end to head what happened, and through failure, they will see themselves in your story. This is how you sell through stories.

This mentality is why most content creators remain broke. Don't get into content if you're looking for a fun hobby. It isn't a hobby, nor is it fun. It is a duty you have to your business / financial livelihood. If you get into content, you're in it for years before you start seeing results. What starts as fun, becomes a task on your todo list. And surely, you should make content on things you enjoy, the process of getting better is fun, making money is fun, building a following and getting invited on podcasts is fun. The byproduct is the fun part. But the road to get there is not.

There's a perfect storm happening right now in the economy. Rising costs are leading to business margins to shrink. What happens when margins shrink? Companies cut costs. Historically, these cost cuts are temporary until things stabilize. But this time, lost labour is being replaced by technology that wasn't available in past market corrections: AI. Which means that lost labour won't be needed (to the same extent) once the economy improves. The job market is already hard, I've had friends of mine I graduated engineering with in Canada who have been struggling to find work for 12 months. This trend will continue as things deteriorate (signs currently point to things getting worst before they get better). With these two forces colliding (tough economy + AI), I wouldn't be surprised were we enter a phase where double digit unemployment becomes chronic.

If you're not VC funded, you need to build in public. Without investor money behind you, every lead counts. Every sales call counts. Every demo counts. Landing a customer for $200 instead of $400 is the difference between making money on that customer and losing it. Building in public improves every number in your funnel, no matter what else you're running next to it. Ads, outbound, referrals. They all work better when people already know who you are. It lowers what you pay to get a customer. 
It helps you close them faster. 
And it keeps them around longer. Building in public could be what gets you through the rough early months of running a business.

Name one marketing strategy that actually works. I’ll start: Clear messaging. People need to quickly understand who your product is for, what problem it solves, and what to do next. More content, ads, outbound, won’t fix a confusing message.

If english is not your mother tongue, you have a problem. Your face does not properly articulate words, so words come out all muffled. I know this because English is my 3rd language, and I’ve had to invest a lot of time and money improving my articulation, which remains a work in progress. Here’s an easy tip for you on how to improve your articulation in 39 seconds before big meetings, presentations, or talking appearances.

Stop overcomplicating your brand message. Every dollar a person ever spent solved a problem. Think about it. Lunch fixed hunger. Netflix fixed boredom. The gym membership fixed how you feel about yourself. That trip with the family fixed the feeling of being close to others. Nobody pulls out a credit card for no reason. There's always a pit they're trying to climb out of. Now look at the brands that print money. Almost all of them own one problem. You have that problem, their name pops into your head before you even finish the thought. Worried about money? There's an app for that, and you already know which one. Need something by tomorrow? You know where you're ordering from. That's what owning a problem looks like. One problem, one name, no hesitation. Here's what I see when I talk to founders. They're trying to own six problems at once. "We help teams with productivity, collaboration, reporting, forecasting, and workflow automation." Cool. I remember none of them. None. Your message and brand are forgotten the moment I hear about you. I get why founders do it. They built something powerful that solves so many problems. Picking one problem feels like leaving money on the table. It's the opposite. Picking one problem is how you get the money in the first place. So here's the exercise I do with many of our clients who have a messy message: Write down every problem your product solves. All of them. Now circle the one that resonates the most with the market. That's your problem. Say it so plainly a stranger at a bar would nod. Not "operational inefficiency in cross-functional workflows" or "A decentralized EVM infrastructure for B2B2C enterprises." More like "your team wastes their days chasing updates" Then say it everywhere. Your website header. Your bio. Every post you write. This becomes your tagline. You'll get sick of saying it long before anyone else gets sick of hearing it. Right around the time you're bored of it, people start connecting your name to the problem. That's when the money starts coming in.

Friend of mine runs a UGC agency with a flagship program of $4,000. I overheard him say today that he had 2 chargebacks in the last 9 months. So I asked where these chargebacks came from. He looks at me and says “Bro, these were 2 people who couldn’t afford the main program so I pitched them a $300 downsell for full access to our training.” The lesson is that the cheapest customers will cause the most headaches.

If you want to build a magnetic personal brand that stands out in 2026, start making yap videos like this. They're easy to make, authentic, and fun as hell. I usually rip three a day between meetings. I get an idea, I film it. And when something is easy and fun to make, you actually stick with it. Authenticity is what makes you stand out when the internet is flooded with content. So if you're a founder or creator, the next time you have a thought or something you want to say, don't overthink some fancy carousel or long-form post. Just rip a yap video and put the long-form version in the copy. More watch time, more read time, and way more content you can actually stick to creating.

Babe wake up, a new frontier model just dropped, again.

There’s a guy in my coworking space sitting in the phone booth with the lights off. On one laptop, he’s playing Dota 2. On the other, he has Claude Code running. I’ve never met this great man, but my intuition says he’s the company’s top performer.

I bought into a coaching program that guaranteed a positive ROI in 60 days or I get my money back. I did not get a positive ROI. Here’s what happened and the bigger business lesson behind it.

Cautionary tale: You can have someone else help you build your content machine, but you must be the face.

A founder we work with hired someone last year to be the face of his brand. That hire had one job: make content. It worked. His personal brand took off, and it helped the company add $150k in MRR to their SaaS in 6 months. Then earlier this year, with his new audience and momentum, he quit to go build his own creator business. Overnight, the founder lost his main acquisition channel. Growth stalled. That's when he realized the only person who could be the face of the brand long term was him. I've seen this exact story happen in startups more times than I can count. The founder doesn't want to be on camera. Or they value their privacy. So they put someone else up front. That person gets the attention, the audience, and the credit that comes with the product's success. And the audience belongs to them. Then one day they leave. And they take it all with them. Founders, don't fall into this trap. Yes, building your own brand comes with risk. But it has the highest risk to reward adjusted ratio compared to someone else on your team being the face of the company.