We've been quietly building a media arm within
@DefiLlama.
Earlier this year, I set a goal of building distribution beyond our website and main X account. At first it felt like a distraction, but now we're finally seeing results.
Nearly 40K subscribers across our two newsletters, breaking down what our data shows. These have already changed how we launch new products. As we scale email acquisition, I expect this to turn into one of our biggest distribution channels.
We launched the
@llama account, which users can tag to receive a response from LlamaAI. Llama is now tagged in hundreds of replies per month.
More recently, we launched the
@FullyVested_Pod, a DeFi podcast hosted by me and
@DeFiDave. Since launching over the summer, our videos have had over 60K cumulative views, with most of that in the past month.
Owning distribution means that we can get our data and products in the hands of more people, without being beholden to the algorithm.