PostHog
@posthog

Make your product self-driving. Get started with npx @posthog/wizard ⭐️ github.com/PostHog ✉️ newsletter.posthog.com

 San Francisco, California
posthog.com/
Joined January 2020
914 Photos and videos
Article

Are you data driven, or are you just busy?

Most corporate reporting is performative. And I should know, because I used to be very good at it. Before PostHog, my career was forged in some of the most aggressively corporate environments money
7
1,604
Article

We're building multiplayer AI. Here's what we've learned so far

When people imagine multiplayer AI, they usually think of products like Claude Tag or PostHog in Slack. These are fine for simple tasks, like fixing minor bugs and querying data, but most work happens

5
11
3,602
Article

Your "AEO expert" is lying to you

In a previous article, I said "there has never been an easier time to be a charlatan when it comes to AEO performance". If you are here expecting a retraction of that statement, I have bad news for

13
14
226
22,689
Article

What we learned from our first 400k Replay Vision scans

In August we launched Replay Vision, our AI layer over Session Replay. It watches session recordings and writes up what it finds, so nobody has to sit through them. We put it to work on PostHog right

8
23
3,554
Article

From 1 to 100 IRL events in a year: The secret to getting engineers to demo

Since I joined PostHog in summer 2025, we've gone from doing 1 IRL event to over 100 in a year. Roughly 95% of those events involve speaking to customers, and over 50% of the company has gone out and

3
16
2,428
Get small team-pilled
Article

Small teams rule, tiger teams drool

There are a few core milestones in the lifecycle of a PostHog employee. The first one is when your friends or family ask, "So… what does your company actually do?" and suddenly you're explaining the

4
25
4,288
Article

What happens to engineers when AI writes all the code?

We are plausibly coming to a moment where AI will write all the code. This is a reality for many developers already. Over the last 4 months at PostHog, we moved from around 20% of our monorepo PRs

12
13
247
26,568
Article

Multimodal models need video. We froze time to give it to them.

Almost none of the session recordings we ingest are watched. The majority are stored, never opened, and expire without receiving any attention. It's no wonder, really: a moderately busy product

4
11
2,322
Article

Your startup shouldn't have merch

Lots of people praise PostHog's merch. It inspires startups to want to create merch of their own. After all, how hard could it be to create a t-shirt? Hard! And it's not just t-shirts. We're flattered

6
24
7,446
Article

Your AGENTS.md is holding you back

Context engineering used to focus on adding information that base models lacked: But then the models kept getting better. Now, the same context your agents couldn’t function without can make them

8
34
514
50,278
Article

Mind the context gap

Part of my job as a product marketer at PostHog is keeping tabs on what every other company in the data space is talking about. So I read a lot of industry reports, and surrendered my email address to
2
29
33,012
Article

Study: Who's watching session replays?

Here's an uncomfortable truth about session replay: while we all know replays are a useful tool for understanding user behavior and diagnosing UX issues, almost nobody watches them. You aren't

2
4
38
37,670
Load more