⫸ How much information should a logo really carry on its own?
⫸ Trying to show the industry, product, technology, and brand personality in one mark usually asks too much from a very small piece of design.
⫸ A logo needs to be recognizable, flexible, and distinct enough to build memory over time.
⫸ The website, landing page, copy, imagery, and product can do the explaining.
⫸ Sometimes a simpler symbol gives the rest of the identity much more room to work.