Here's what to do to make your landing pages load faster (and convert better): • Upgrade your web hosting • Use a CDN to serve content closer to visitors • Compress images and switch to WebP • Minify JavaScript and CSS files • Remove unnecessary scripts and tracking codes • Improve your Core Web Vitals with PageSpeed Insights Faster pages = lower bounce rates + higher conversion rates. social.semrush.com/46TOgqM.

CPCs are climbing, but are you sure the market is to blame? Connect Semrush MCP to reconstruct 12 months of paid search data, calculate implied average CPCs, and pinpoint when costs started shifting. Then compare CPC changes with paid keyword trends to distinguish market-wide cost increases from potential account-side issues or shifts in your keyword mix. The result? A month-by-month breakdown of what changed, when it happened, and where to investigate next, before adjusting a single bid. Try the prompt in the Semrush MCP Prompt Library ↓ social.semrush.com/4ypVOh5.

Your website still matters. It’s just no longer the only visibility layer. AI tools cross-check everything – Reddit threads, LinkedIn posts, reviews, third-party mentions – to decide what’s credible. Semrush One tracks SERPs and AI citations, so you see the full picture. social.semrush.com/3TsTCpT.

Learn what’s working for you across SEO and AI search with these 18 KPIs 👇 social.semrush.com/4xSJm8g.

Map TOFU, MOFU, and BOFU content types, define target keywords and personas and track KPIs and stage-specific success metrics with our free content funnel planner template 👇 social.semrush.com/4rDjOuo.

Understand how to turn consideration into conversions with Middle of Funnel content ↓ social.semrush.com/4hVgXK6.

If your site structure isn’t clear, AI won’t surface your content. Improve visibility in AI search with our SEO guide (+ 6-month playbook template) 👇 social.semrush.com/4rEtULP.

How much of your organic traffic is at risk from Google’s AI Overviews? Kevin Indig walks through a live Semrush MCP workflow in Claude to measure AI Overview exposure in under 10 minutes, identify the pages most at risk, and decide what to defend, concede, or leave alone. Watch the workflow in action 👇 social.semrush.com/4hGnbfP.

Everything you need to know about on-page SEO in 2026 to improve visibility and performance ↓ social.semrush.com/4yrukYw.

SEO works best when the fundamentals work together. Use this 43-point checklist to strengthen your technical SEO, content, keyword strategy, and visibility across Google and AI search. Start with the biggest opportunities and work through the rest at your own pace 👇 social.semrush.com/3Tjdc81.

From local SEO to AI search, learn how to optimize your business for the way customers discover brands today: social.semrush.com/4ysnx0E.

Once you own a topic in ChatGPT, you tend to hold it. Our research found that clear category owners stayed on top in 90.4% of month-over-month comparisons. But the lead matters. Brands with a narrow advantage were far more likely to lose their position, while wider leads created lasting authority. Build and maintain topic authority in ChatGPT 👇 social.semrush.com/4iY3sdF.

Your brand can change faster than AI’s understanding of it. That’s the LLM positioning lag: you reposition your business, launch new products, or move into a new market, but AI systems continue describing your brand based on older information. LLMs also rely on years of third-party coverage, reviews, listings, interviews, and other sources. The result can be a brand that looks current to a human visitor but outdated when a prospect asks AI about you. As more consumers turn to generative AI for product and service recommendations, that gap can directly affect which brands make the shortlist. Closing it takes more than updating your website. You need to refresh outdated content, align your positioning across the web, strengthen authoritative third-party signals, make key information easy for AI to extract, and monitor how LLMs describe your brand over time. The goal is simple: make sure AI’s understanding of your brand keeps pace with the brand you’re actually building. social.semrush.com/4AFJ5YX.

After analyzing 42,000 blog posts with an AI detector, content classified as fully human-written outperformed AI-generated or mixed content across the top 10 positions. The gap is most striking at position 1: 80.5% probability of being human-written vs just 10% AI-generated. This may appear to conflict with survey data showing that 72% of SEOs believe AI content ranks as well as human-written content. However, the data points to a more nuanced reality. The key difference emerges at the very top of the rankings. From position 5 onward, the performance gap between human-written and AI-generated content narrows significantly. In other words, AI content performs competitively when the benchmark is ranking on page one. However, in the highest-ranking positions, human-written content clearly leads. Full study: social.semrush.com/3VlVBwJ.

AEO vs. SEO: they overlap, but they optimize for different outcomes. SEO helps you rank. AEO helps AI understand your content, extract the right information, and cite your brand in its answers. Build a strategy that wins visibility in both 👇 social.semrush.com/4yo4zbt.

Content optimization is about making your content easier to find, understand, and act on. That means creating pages that answer real questions, align with search intent, and clearly communicate value (for both people and the systems surfacing your content). When done well, content optimization helps you: ✓ Increase organic visibility ✓ Earn more citations in AI-generated answers ✓ Reach qualified audiences ✓ Drive more conversions In this guide, we break down the practical steps for optimizing content to improve visibility across search and AI-powered experiences 👇 social.semrush.com/4jfVRYf.

Skip the prompt-writing part and get straight to the work. The Semrush MCP Prompt Library gives you ready-to-use prompts for real marketing workflows, from finding keyword opportunities to spotting competitor gaps, all using Semrush data inside your AI tool of choice. Save this for the next time you don’t know what to prompt. The library keeps growing with new use cases👇 social.semrush.com/4j1QjjX

Your 7-day Semrush trial is enough time to benchmark your rankings, find content gaps, uncover technical issues, assess your backlink profile, and see how your brand appears in AI search. Make the most of it: 1. Check your search rankings to establish your baseline 2. Set up a Position Tracking campaign to monitor visibility 3. Perform a content gap analysis to find competitor opportunities 4. Run a Site Audit to uncover technical SEO issues 5. Compare your backlinks to see where competitors have an advantage 6. Check your AI visibility to see how your brand appears in AI search Try it out now: social.semrush.com/4AFy4Hh.

Semantic HTML helps machines understand your content the same way humans do – through structure and meaning. Here’s how to implement it properly: social.semrush.com/3TWmzdW.

Google’s September 2026 spam update is rolling out globally across all languages, and Google says it may take up to two weeks to complete. That makes this a longer rollout than the previous three spam updates, which each finished in under three days. Google hasn’t said what the update targets, so ranking changes during the rollout will be harder to attribute. Volatility was already visible around September 23–24, before Google announced the update. For SEO, that means treating the next two weeks as a monitoring period rather than reacting to every ranking movement. Compare competitor performance, look for changes across your broader search visibility, and wait for Google to confirm the rollout is complete before drawing conclusions. social.semrush.com/4AFvZLt.