sprites.ai (YC) - autonomous performance marketing for startups
san francisco
- Tweets 4,721
- Following 1,089
- Followers 976
- Likes 22,250
Suno has quietly pivoted to musicians and prosumers, driven by strong partner & UGC social ads. How a $5.4B company sells AI to creators 👇
Shoutout to @MikeyShulman @Timbaland @richslade @jameskuczynski @claire_sapan for their legendary marketing work
8
1
8
1,116
Ro just made Megan Fox ino an ED pill
Not the face of it. The pill *itself*.
31 Megan Fox ads went live on Meta in ONE DAY
Are they trying to outdo the Sidney Sweeney / Novig moment by going even spicier ?
3
5
1,203
Lovable got most of its users from paid social on the way to a $13.3B valuation. Here is how Lovable buys attention, and what you can copy.
3
2
12
1,770
Even more in depth case study here: sprites.ai/blog/lovable-ads-…
2
97
Siamak Freydoonnejad retweeted
Video ads are finally solved.
Introducing Director by Sprites.
Get finished, on-brand video ads, reviewed by a human.
No prompting. No revisions. No AI slop.
Beta is open 👇
7
1
13
1,657
Good marketers are harder to hire than engineers now. Building is now free. Marketers decide if anyone cares. Guess who's the bottleneck now.
Everyone looked at SpaceX/XAI buying Cursor as buying a product team.
But if you look at Grok Bot's UA strategy and ads, it looks like the Cursor growth and UA team is hitting the ground running running massive UGC and lifestyle campaigns.
A lot of the hooks are centered around the classic lifestyle founder prosumer / "agency owner" persona. The girl who does client calls between pilates classes. The guy who does a shot of creatine after sending a proposal deck. That whole vibe.
You can spin up another product team. You cannot spin up taste, distribution, and a *feel* for the person who actually buys.
Full breakdown of the Cursor growth taste reinvigorating Grok: sprites.ai/ads-library/grok
2
10
1,315
Today, we're releasing v0.1 of Creative Arena by Sprites
We've all seen a hundred different versions of the Yung Lean Storm music video or Sam Altman and Elon Musk rapping instead of Quavo and Takeoff video trends
How are these videos made? What's the best model for each job? Are they "easy"? Fast? Cheap? Doable?!
There's so much hype and wrong incentives by certain companies to showcase work that takes several hundred dollars to generate or hours to edit by hand as a 1 shot "just add our MCP to Claude" workflows
But our only incentive is to help you market your products better - so we focused on all genuine 1 shot prompts run through different video models like Seedance and Veo and orchestrated by only the most common agents like Claude and ChatGPT
Browse for yourself on sprites.ai/creative-arena
2
14
5,645
Claude Opus 5.5 + Higgsfield is *INSANE* for street interview videos
I made this video in 27 seconds with a 1 shot prompt
3
7
2,994
Wispr Flow is quietly killing it in paid UA
PLG prosumer marketing playbook, ran to perfection
Deep dive into the science behind their campaigns here:
sprites.ai/blog/wispr-flow-a…
3
1
20
10,419
Grok @Bot is pushing the "prosumer agency owner" business lifestyle angle so aggresively hard
It's the Cursor UA team hitting the ground running surely
sprites.ai/ads-library/grok
Grok took all of Cursor's UGC girls and is running millions worth of "how I run my agency" lifestyle ads
And you still want to launch a productivity agent ?
6
800
In every rocketship startup, there's one person who pulls all the strings on the growth engine
We call them the Orchestrator
They know the business and the economics by heart. They have taste and enforce the brand.
Entrepreneurial energy. Unlocking and compounding channels constantly
These people are wizards. With agents, their impact is 100x
Job titles vary but hiring one of them - at ANY cost - is the highest leverage move to grow faster
2
4
592
Viktor got to $50M ARR with paid ads
They run UA like a hedge fund
Creatives, hooks, targeting
Optimized to perfection
Hats off @MattSwulinski @Antoni_Olendzki @JStartek @frydwia @viktor_com !
Here’s the science of *why* their campaigns work ⤵️
sprites.ai/blog/viktor-ai-ad…
Exciting update!
We've hit $50M in annualized revenue. After just 7 months!
BUT we're not even 0.002% into our mission.
We're just getting started.
1
10
1,465
4/
Their sign up funnel is mostly no BS stock PLG SaaS.
Except:
“No credit card” offer actually requires a credit card and a $1 hold to use the product
The card gate shows up later as “verification”.
Sneaky but effective- qualifies intent before giving free compute
1
3
44
In depth breakdown of the ad strategy that scaled Viktor to $50M ARR: Full teardown: sprites.ai/blog/viktor-ai-ad…
3
35