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sometimes you have to take a big swing with marketing and this one was hit out of the park.
we put on a broadway musical about accounts payable.
slate called it "a glorified ad for a tech company." correct. it was also the most fun we've ever had as a company.
the part i didn't expect was what happened after. a flood of messages from theater folks in new york saying it meant the world to them. billy porter told the crowd that industrials like this paid his rent for decades, until they disappeared in the early 2000s.
for most of the last century, when a company had something to say, it hired composers, choreographers and actors. somewhere along the way we decided marketing should be cheap, measurable and forgettable.
i hope more companies lose their minds a little. make something people feel.
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for those who like to get a little too deep into LLMs, this is the account to follow 👇
Hello world! Router team here, we're very excited to share product announcements, model releases and routing strategies with you all going forward.
Join us today to access models through one API, route requests, set fallbacks, and track usage and cost. router.com
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context requirerers venture below
Recent KV cache compression research has focused on small models with dense attention. We scaled these techniques to GLM 5.3, a frontier sparse attention model.
We adapted KVzip and Attention Matching, reducing KV cache size by 80% while retaining over 90% of full-context accuracy on the QuALITY benchmark.
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The best companies earn their place in culture by creating something people would willingly experience.
Here are my thoughts on why @tryramp's Broadway experiment was a huge success, and why tech should keep funding the arts ↓
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Ramp retweeted
if you’re a marketer in tech, Ramp just made your next product launch a bit harder.
last night, @tryramp launched its new Bill Pay product with a Broadway musical.
Ramp's marketing team has been raising the bar for tech storytelling for years but last night felt like the peak to me.
here's why it worked:
- first of all, it has a 'WTF moment'. a tech company made a Broadway musical to launch software for paying invoices - great hook.
- the show made boring software features feel human. “time is money, save both” can sound like any other SaaS slogan. onstage, you could see what that time costs people and what they’d rather be doing with it.
- Ramp has earned the right to do something this ridiculous. Brian’s Office, the funeral for the penny, now this. each campaign builds on a sense of humor people already recognize, so the musical feels like the next chapter, not a random stunt.
- they gave people a story to tell. “Ramp launched Bill Pay” is boring af. “Ramp made a Broadway musical about paying bills” is something you tell a friend who doesn’t work in tech.
more of this, please.
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Ramp retweeted
Update: she’s a lifetime broadway nerd and now she wants to work for @tryramp
Thank you @eglyman, @kendallhtucker and the entire team who put this Industrial on—what a perfect date night to teach my wife about about Bill Pay. Masterfully done.
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Ramp retweeted
Most companies: idk about this whole “brand spend” thing…what’s the ROI?
@tryramp: hold my beer
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Ramp retweeted
Introducing the Real SF Hot List: where the city’s teams go for lunch.
Because in San Francisco, nothing is hotter than realizing the team you’ve been trying to meet for three weeks is sitting at the next table.
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See how the @Broncos rebuilt their back office: ramp.com/customers/broncos?u…
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Ramp retweeted
Two AI models took more than a third of every dollar US businesses spent on AI last week.
> Astra - 19%
> Claude Opus 5 - 17%
The frontier is not a crowded market.
Neither Jev nor open source Chinese models will meaningfully decrease business spend on AI because most spend already goes to the frontier, where they simply are not competitive products.
Astra had the largest market share of any single AI model last week, per Ramp, with nearly 19% of dollars spent, in front of Anthropic’s Claude Opus 5, which had 17 percent.
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Getting paid should be as easy as paying.
Now it is.
Today, we’re announcing the biggest expansion to our finance platform.
We've been helping companies pay. Now, we're helping you get paid.
Introducing: Ramp Accounts Receivable.
The #1 ask from our customers is for Ramp to remove the friction between making a sale and collecting revenue.
Ramp uses AI to automate the entire invoice-to-cash lifecycle, from creating invoices without manual data entry to drafting follow ups for review, and collecting cash - so businesses get paid faster with far less work.
Businesses can now manage more of their finances on Ramp, from money coming in, to banking, to money going out.
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Ramp retweeted
Ramp helps you spend less. Now, we’re helping you get paid faster.
Today we’re launching @tryramp Accounts Receivable!
It’s been our #1 customer request. 100+ businesses are already using it and the early reactions are extraordinary.
I think you’re going to love it.
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Ramp retweeted
If you’re grabbing food or coffee on a company card, there’s a better than 1 in 20 chance the receipt says Starbucks.
In Ramp’s restaurant transaction data, Starbucks shows up more than the next three brands combined.
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