everyone telling me “bro you don’t understand marketing, they were just building hype.”
THAT’S MY FUCKING POINT
if you spend weeks making people think you’ve found some enormous new advantage, the reveal has to justify the expectations YOU created.
you can’t scream “we found a new thing,” brag about pulling your roadmap forward by six months, and then ship products that are mostly competitive with things already on the market.
at that point you didn’t build hype. you just set yourself up to disappoint everyone.
i’m genuinely curious what the fuck happened at openai.
tibo was literally bragging that astra boosted their productivity so much they moved products forward by SIX MONTHS and were able to ship them at devday.
then the night before devday sam comes out with “we have found a new thing.”
like… how the fuck were we supposed to interpret all of that
then devday happened and i genuinely didn’t see anything that looked like a six-month leap in ai.
what exactly were they talking about?