We are proud to announce that Arcadia has been ranked: The 93rd fastest growing private company in America. The 3rd fastest growing company in Advertising, Marketing & PR. Thank you @Inc for the recognition. We’re just getting started.

Member Spotlight 🌟 Meet @RachelConlan 👋 Huge congrats to Introduction member Rachel Conlan on her new role as Chief Strategy Officer at @SolanaFndn. → Former Global CMO at @binance → Former Global Head of Brand & Partnerships at @okx → Former Global Brand Partnerships at CAA Sports Four years at CAA pairing global brands with the biggest names in sports. Then crypto: brand and partnerships at OKX, then named Global CMO at Binance within four months, leading marketing for the world's largest exchange for three years. Now at Solana Foundation she's bringing institutions, businesses and builders onchain. Madison Avenue. Sports. Crypto. Rachel keeps showing up where the next wave is headed. When a member wins, we all win. Congrats Rachel 👇

Thank you @kbwofficial

We post 10,000+ pieces of UGC every month for our clients. And after analyzing all the data, I can tell you one thing: The hook is everything. You have roughly 3 seconds to convince someone that your content is worth watching. The easiest way we’ve found to do that? Be polarizing. Hot takes drove 300% higher retention. If nobody disagrees with your hook, it probably isn’t strong enough.

1.7 billion impressions taught us something weird about internet distribution: You can reach enormous scale without your audience becoming geographically random. For a recent campaign, the United States was the market we wanted to penetrate. So our team identified the product angles American sports fans cared about, matched them with creators and communities already commanding their attention, and concentrated distribution around those audiences. The result was a 124% increase in impressions, with the U.S. becoming the #1 location reached across the entire campaign.

One of the biggest companies in the world was still missing 49M people. Our team found new pockets of attention across creators, communities, platforms, and regions where the brand was still under-distributed. Then we studied what those audiences actually cared about and built the content and creator strategy around reaching them. The result was a 76% increase in reach, putting the brand in front of 49M+ people worldwide. The easiest way to grow a massive brand is to keep finding new places where attention already exists.

The biggest week in Korea deserves a proper closing. Heads of state. Leading founders. Investors. Executives. Creators. We are excited to co-host one of the most important events happening in Korea, bringing together some of the most influential people in technology and finance for the official @kbwofficial closing reception. See you in Seoul. luma.com/kbwclosingreception

HOW TO BECOME TOO BIG TO FAIL ON SOCIAL MEDIA We generated 1.44 BILLION impressions for a company that was already a market leader. Our team analyzed where the brand already dominated, then identified the creators, communities, regions, and platforms where its distribution was underrepresented. Those gaps became our roadmap. Because even the biggest companies in the world have audiences they haven't captured yet. Sometimes growth comes from finding the attention hiding in the gaps.

Everyone will ask who was there. Very few will be able to say they were. The most coveted invitation of the week is one you won’t want to miss. The official KBW2026 closing reception, presented by @introductioncom in partnership with @factblock, brings speakers, heads of state, top creators, and founders together for an intimate, invite-only evening in Seoul. Limited space. Apply below.

We went viral: 105M views later… A 45% increase for one of the biggest companies in its category, and one of the largest campaigns we've ever generated for a client. Our team dug deep into the psychology behind what this audience actually responds to. What makes them stop scrolling? What do they share? Who already holds their attention? Which parts of the product do they actually care about? We used those answers to shape every layer of the campaign, from the narratives we pushed to the creators we selected and the audiences we distributed through. 105M views later, the data proved the thesis. Even the biggest brands in the world have attention left to capture.

HUGE UGC HACK: We analyzed 100,000+ pieces of content and mapped the performance across 300B+ impressions. One pattern kept showing up: Content that SOLD THE OUTCOME performed up to 4x better. Most brands spend too much time explaining how their product works. The ingredients. The technology. The process. The features. People care far more about what their life looks like after using it. AI: ❌ “Our model uses XYZ architecture to automate workflows.” ✅ “I built an app in 20 minutes without knowing how to code.” Haircare: ❌ “Formulated with biotin, keratin and rosemary oil.” ✅ “My hair looked like this 30 days ago. This is it today.” Fitness: ❌ “12-week progressive overload program with personalized macros.” ✅ “I lost 18 pounds and can finally see my abs.” Finance: ❌ “Automatically analyzes your spending across all your accounts.” ✅ “This app showed me I was wasting $847 a month.” Travel: ❌ “AI-powered itinerary generation with 10,000+ destinations.” ✅ “I planned my entire 10-day Italy trip in 4 minutes.” Skincare: ❌ “2% salicylic acid formula designed to unclog pores.” ✅ “I stopped wearing concealer after 6 weeks.” Productivity: ❌ “Automatically integrates your calendar, email and task management.” ✅ “I finished at 3 PM instead of 8 PM.” Language learning: ❌ “Spaced repetition combined with AI-powered conversational practice.” ✅ “I had my first full conversation in Spanish after 60 days.” Food delivery: ❌ “Fresh ingredients delivered weekly with 30+ recipes.” ✅ “I stopped spending $40 on DoorDash every night.” The best UGC usually answers one question: “What does my life look like after I buy this?” Sell that.

99% of the time, the greatest technology never gets seen because tech founders don’t know how to tell a story. We increased mentions for a highly technical client by 2,270%, reaching 34,000 conversations in just a few months. Here's what made the difference. Complex products usually lose people long before the product itself gets a chance to impress them. Our team spent months learning the technology deeply enough to simplify the story without stripping away what made it valuable. Then we matched those narratives with creators and communities that were already likely to care. The product stayed complex. The way people understood it didn't have to be.

NEW: @ArcadiaGTM CEO Mickey Hardy (@mickeyhardy) is speaking at KBW2026. Mickey Hardy (Arcadia | CEO) is confirmed for KBW this fall. Hardy leads a global growth and marketing firm scaling top tech companies through influencer marketing, creator ecosystems, and go-to-market execution. His work spans companies as different as Polymarket and JPMorgan, giving him a view of growth across crypto and traditional finance. Make your Seoul plans today. Get your tickets and save 10% with code KBW2026SNS. ⬇️

On behalf of everyone at Arcadia, we wish a very happy Shana Tova to all those celebrating. May the new year bring you and your loved ones abundant blessings, prosperity, kindness, good health, and happiness.

The biggest hack I’ve learned after generating $500M+ in sales through influencer marketing: Direct transactional ads almost never work. The best advertising is secondary or tertiary. When we work with hair care brands, we’ll have the influencer film their morning routine and the product just happens to be what they use. For a stock trading company, we’ll do a day in the life. They check their portfolio at some point, or use the company’s card when they grab lunch. For a food delivery company, it might be a “what I eat in a day” where they order dinner through the app. For a travel company, the content is about the trip. The product comes in when they book something, pay for something, or solve a problem while traveling. For an AI company, we’ll have someone show how they run their business or get through their workday. The AI product is just one of the tools sitting in the workflow. You can take this pretty far. The less the creator has to stop what they’re doing to explain the product, the better. People are extremely good at recognizing when the content they wanted to watch has stopped and the advertisement has started. The goal is to never create that moment.

HACK: How to stay trending on X for hours. After generating 300 billion impressions, we have enough data to mathematically predict what it takes to make something trend. And we've now repeated it across multiple announcements. Our team has spent countless hours studying the anatomy of posts that spread on X: the hook, narrative framing, information flow, timing, and the psychology behind what makes someone stop and engage. For this announcement, every part of the post was deliberately structured around those learnings before it ever hit the timeline. Going viral once can be luck. Building a framework that does it repeatedly isn't.

We built a distribution system that generated 655,000+ engagements for a recent client. Here's what that actually looked like. Our team coordinated creators, community networks, amplification channels, and content strategy around one campaign, then tracked performance as it unfolded. When a creator, narrative, or piece of content started outperforming, we shifted more distribution behind it. A lot of companies try to sell a product for reasons their customers don’t actually care about. Arcadia helps brands identify what people care about across different regions globally, then build the narrative around that.

INSANE: How we got 1,600 people to post 30,000 times about our client. People don't want to copy and paste your marketing. They want something they can make their own. Our team structured the campaign around multiple narratives, conversation starters, and content angles, giving each participant a reason to talk about the product in a way that felt natural to their audience. That turned 1,600+ participants into more than 30,000 pieces of organic content. Give people a script and they'll post once. Give them a story and they'll keep talking.

We generated 5M views testing a new psychological biases thesis. We found that if we dig deep into every creator post, response, and engagement, we discover patterns. When the data showed momentum, we amplified it. When something underperformed, we adjusted immediately. Every creator post. Every reply. Every spike in engagement. Every drop-off. They're all signals. When we find a pattern, we adapt and implement it across the entire campaign. The easiest way for your campaign to die is to stay static. The companies growing the fastest are the ones that iterate the fastest.

Announcing my new gig soon.

have known mickey since he started arcadia has been crushing it for 5 years and has never taken his foot off the pedals keep going brother, and go team @ArcadiaGTM!