665M entrepreneurs today. 850M by 2030. 1 in 6 working adults will start a biz. Most will be global. Most need a US entity to bank, get paid, or go live. Most platforms can't give them one. Until today. Introducing the doola Formation API, the future of business formation👇🏾

Normally I'm the one answering. Today, ask me something, business, mindset, doola, whatever's on your mind. Replying all weekend.

15 Minute Founder | EP 5 | Billy McFarland @pyrtbilly built the most infamous event in startup history, served four years in prison, and is now rebuilding in public. Whatever you make of the story, there are real lessons in here on marketing, hype, and what happens when execution does not match the promise. 🎥 Watch the full episode below. Timestamps 👇 00:53 - The original idea for Fyre 02:43 - How he approaches marketing 05:35 - A pivotal moment 08:18 - An important truth he believes 08:57 - The power of brand 10:56 - Coping with the ups and downs Where is the line between bold marketing and overpromising? Reply below.

More founders are running 2-3 small businesses instead of one big swing. Smaller bets, less pressure on any one to be the whole plan, and the infrastructure is finally cheap enough to duplicate. Ten years ago that math didn't work.

15 Minute Founder | EP 4 | Nate O'Brien @nateobrienn built a personal finance channel to 1.3M subscribers, then turned creator income into a venture fund, Roadrunner VC, backing early-stage startups. In 15 minutes he breaks down starting a brand from zero, the milestones that actually matter, and how he sizes up a founder before writing a check. 🎥 Watch the full episode below. Timestamps 👇 02:24 - Being hesitant to start a personal brand 05:27 - What kept him motivated, then and now 07:10 - Going from creator to investor 08:25 - How to actually get started investing 10:37 - Why he bets on the founder first 20:38 - His advice for starting a business Building an audience or building a portfolio first? Reply with one.

15 Minute Founder | EP 3 | Amanda Goetz @AmandaMGoetz has been a founder, an operator, and a CPG builder, and now runs her business as a full-time creator. In 15 minutes she gets into "Success 2.0," the rituals she uses to protect her focus, and how she shoots her shot when fear shows up. 🎥 Watch the full episode below. Timestamps 👇 00:27 - The story about her dad that shaped everything 02:51 - The four idols: money, pleasure, power, fame 06:55 - "Success 2.0" 09:36 - Her meetings philosophy 11:40 - Shooting your shot, scared 14:05 - Finding the root of your fear What's your definition of success in 2026? 👇

15 Minute Founder | EP 2 | Ankur Nagpal @ankurnagpal built @teachable, sold it for nine figures, and got straight back to work on Carry. In 15 minutes he breaks down growing to real revenue on a $0 marketing budget, betting on distribution over everything, and why he keeps the second company small on purpose. 🎥 Watch the full episode below. Timestamps 👇 00:18 - From India to building in America 02:15 - Why start again after a nine-figure exit 04:00 - Product vs distribution 06:05 - Growing on a $0 ad budget 13:56 - Founder brain vs investor brain 20:50 - The canvas of your life's work Founders: product first or distribution first? Reply with one word. 👇

15 Minute Founder | EP 1 | Sahil Bloom Before the book and the fund, @SahilBloom gave us 15 minutes. Ex-Stanford pitcher, seven years in finance, then he rebuilt his life around the work that actually moves the needle. The 4:30am routine, the four idols, and the one relationship rule he lives by are all in here. 🎥 Watch the full episode below. Timestamps 👇 00:22 - Sahil's story 02:55 - Working on the right things 08:40 - The traits that actually compound 14:18 - The morning routine, unedited 20:29 - Why "working hard" can be the risky move 23:12 - His #1 relationship rule What's the one change you keep putting off? Drop it below. 👇

Not every founder should bootstrap forever. Capital is a tool, not a personality trait. The real question is whether this business gets better or worse with outside money right now, not which tribe you picked.

If your friends don’t accidentally sell your product for you in Ubers then you need to find new friends.

Building remote across time zones isn't the hard part. Building one where nobody feels like the "away" office is. Rotate who stays up late for the call. Small thing, big difference.

6 days left. Earlier this week I shared that @doolaHQ fall sale is live. Here's your reminder before it closes. Through September 30, form your U.S. business with doola and save up to $600. Our team handles the filings that have to be right the first time. Founders in 175+ countries trust us with it. That leaves your first month for customers, product, and revenue. No code needed. The discount applies automatically at checkout. doola.pulse.ly/zfdhhz9jf8

Every yes is a no to something else, you just don't see the second one right away. A fast no is kinder than a slow maybe. Protecting your attention is a full-time job nobody puts on the org chart.

When 3 customers ask for the same thing you didn't build, that's not scope creep, that's the market talking. What feedback did you resist before you finally listened?

The paperwork to set up a US company is annoying. The US customer is usually worth it anyway: purchasing power, platform access, buyer trust. That's the real trade-off founders outside the US are weighing.

Nobody warns you about the plateau. The flat stretch in year two or three isn't failure, it's just part of the shape. Most founders quit right there because nobody told them it was normal.

Somewhere in your notes is a business you were going to start this summer. It stalled at the paperwork, the admin chaos, and having nobody to tell you where to begin. Let doola run your entire back office: formation, EIN, registered agent, banking, compliance, bookkeeping, taxes, and more. Get 20% off all plans, worth up to $600, from September 21 to 30. It's finally time to pick your idea back up and get back to building. doola.com/sept26-sale-arjunx…