Where customer obsession meets invention. Use @AmazonHelp for customer support and @AmazonNews for the latest.

This is one of the biggest Kindle redesigns since the original Paperwhite. ⬇️ The team redesigned the devices from the ground up, beginning with a reverse-stack display —a first for e-readers. 🔋Weeks worth of battery 🎨Edge-to-edge color display 🔲The most pocket-sized Kindle ever 🟣New color options like Ube Last year, 85+ million people read on Kindle. They read more than 720 billion pages, an all-time high. This is what comes next.
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Kevin Mandia — 30+ year veteran of digital defense — joins our Board of Directors. Learn more: aboutamazon.com/news/company…
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BIG NEWS from @awscloud and @nvidia 🤝 We're announcing a major expansion of our strategic collaboration for next-gen AI infrastructure. ⬇️ Building on 16 years of joint innovation, AWS will deploy 2 million additional NVIDIA GPUs across its global infrastructure in 2027–2028—and that's just the start. The two companies are deepening their work together across AI factories, CPUs, networking, open models, data processing, and robotics. This expansion gives customers even more ways to build and deploy AI at scale.
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Amazon's drones are reinventing what fast means. Here's an inside look at the future of delivery. ⚡ Nearly all items 5 pounds or less that fit in a large shoebox can be delivered ultrafast by drone—we're talking snacks, headphones, last-minute gifts, and more. Our drones use onboard cameras and sensors for navigation, obstacle detection, and safe delivery. Oh, and they're fully electric and can fly in light rain and a range of temperatures. ⬇️
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Before it ever ships, Amazon packaging gets dropped, shaken, squeezed, and slammed in a lab designed to push it to the limit. ⬇️ Behind the scenes at Amazon's Packaging Innovation Lab, durability tests help us make sure reduced packaging, easier to recycle materials, and sometimes even the product’s own packaging can protect products during shipping. ✅ Drop tests simulate the bumps of transit ✅ Vibration tables replicate the rumble of road and air transport ✅ Compression machines mimic stacking in a truck The result is less material, less waste, and packaging built to go the distance.
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Matt Wood spent nearly 15 years helping build @awscloud AI—including Amazon SageMaker and Amazon Bedrock. Now, he's back as AWS Chief AI and Technology Officer. @SwamiSivasubram caught up with him to talk tokens, agents, @amazonquick, and the state of AI. See how it went. ⬇️
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There's a surprising amount of science behind the packaging your order arrives in. At Amazon's fulfillment centers, machine learning algorithms help analyze millions of products to figure out the best way to package each one. They determine what size, what material, and whether it even needs added packaging at all. The result: protecting products with less waste, one package at a time. Take a look at how it works. ⬇️
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Amazon's new smart delivery glasses are like a wearable AI assistant for delivery drivers. 👓 These innovative AI-powered glasses put everything a driver needs directly in their line of sight: package scanning, walking directions, proof of delivery, hazard detection, and more. All without ever pulling out a phone. Hundreds of Delivery Service Partner drivers helped design these glasses from scratch. Here's how they're making deliveries safer and more seamless. ⬇️
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If your chips and models aren't built in lockstep, you're already behind. At @VivaTech, Amazon SVP Peter DeSantis—who leads a new org uniting foundation models and custom chips—explained why they have to develop together, not in sequence. 🤝 "If the chips are not telling the model designers what capabilities are coming and where they can optimize, then we're not doing the science necessary to take advantage of those capabilities until the chips are available—and then you're waiting months and months." Amazon has been doing this since day one. That’s why Trainium is a chip of choice for AI companies building applications from large language models to world models and more.
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Happy 4th of July 🇺🇸 @ring
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Introducing the next iteration of the @zoox robotaxi. ⬇️ After 500,000+ rides, the robotaxi has been improved through real rider feedback. What's new: a more comfortable cabin, a brighter touchscreen and improved charging pad, a refreshed interior, and new exterior cues that make it even easier to distinguish the robotaxi’s front from its rear. The vehicle still has no steering wheel, no pedals, and drives in both directions. Now it's moving into large-scale production.
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⚡ How fast is AI really transforming business? @awscloud CEO @mattsgarman said it best: this isn't something we have 20 years to get ready for—it's 20 months. In his conversation with @CaseyNewton on @platformer, he breaks down why AI is moving faster than any tech shift before it and why every industry is on the clock. 🎙️ Full interview available wherever you get your podcasts.
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Amazon's AI shopping tools will change how you do Prime Day this year. Here's your Prime Day playbook for June 23–26. 👇 1️⃣ Get an AI-personalized deals guide, curated to what you actually buy 2️⃣ Set deal alerts or turn on auto-buy at your target price 3️⃣ Check price history on hundreds of millions of items Alexa for Shopping does the work, and you get the best prices. 🎥 WATCH:
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What does a #NASCARonPrime race day look like through a keychain camera? 👀 @SportsonPrime captured the full experience. 🏁⬇️ Don't miss @PrimeVideo's last @NASCAR race, live from Naval Base Coronado on Sunday, June 21st at 2:30pm ET.
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Take a look inside the electric van that could deliver your Prime Day orders next week. Here's what's under the hood. ⬇️ Built from scratch with @Rivian, these state-of-the-art delivery vans are packed with custom safety, navigation, and design features built to make deliveries safer and more efficient. The tech inside includes 360° camera detection, sensor-based emergency braking, adaptive cruise control, collision warnings, and more. It's even got first-of-its-kind embedded technology that integrates the entire delivery workflow directly into the vehicle. The van unlocks automatically when the driver approaches, and the bulkhead door opens when they reach a delivery location. The cargo area is tall enough to stand in, complete with adjustable shelving for different package sizes. 📦 More than 2.4 billion packages were delivered to customers across Europe, the U.S., and India by Delivery Service Partners using electric delivery vans in 2025. 🚚⚡
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The summer of soccer is here, and @amazonfiretv has you covered. ⚽ Fire TV's new dedicated experience, powered by @foxone in the U.S., brings together live matches, highlights, and expert commentary all in one place. Every match is now just a click away, or simply ask Alexa+. We're ready for kickoff.
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⚡ JUST IN: The most powerful CPU chip @awscloud has ever built is now available to all AWS customers. Say hello to Graviton5. Graviton5 delivers up to 25% higher performance than the previous generation, with 192 cores per chip and 33% lower inter-core latency. Its efficient design meets the needs of agentic AI workloads that demand real-time reasoning, code generation, and complex, always-on processing. The results speak for themselves: apps run 35% faster, machine learning inference is 35% faster, databases are 30% faster. ✅ 120,000+ customers are already building on Graviton. The cloud just got a serious upgrade.
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JUST IN: Amazon is now delivering packages up to 200mph on bullet trains. 🚄📦 Japan's world-class Shinkansen network (famous for being punctual) is now being used for our middle-mile deliveries. Packages are transported using non-passenger space on three routes, connecting Amazon operations in the Greater Tokyo Area with facilities across central and northern Japan. It’s another step toward faster, more reliable deliveries to customers across Japan. This is just the latest example of Amazon delivering differently to get packages to customers quickly. Across the globe, we've embraced delivery methods tailored to the unique needs of the communities we serve—from e-cargo bikes, to delivery drones, to horse-drawn carriages, and more.
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Chips are the foundation of every AI experience. That's why understanding the hardware behind the software has never mattered more. When you ask a chatbot a question or generate an image, there's a physical chip somewhere doing the heavy lifting. For most of computing history, that was a CPU—the "brain" of a computer—great for general tasks needed to run software and operating systems. AI is more complex: for workloads called training and inference, AI needs to perform trillions of calculations in parallel. That's where AI accelerators come in. Purpose-built accelerators can deliver significantly better performance and efficiency than general-purpose chips. @awscloud Trainium chips are an example—purpose-built for AI training and inference. New chips for a new era. ⬇️
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Meet Amazon's e-cargo bike in D.C.: a four-wheeled, battery-powered delivery solution complete with rear cameras, regenerative braking, and automatic parking brakes. 🚲⚡ The e-cargo bikes can fit in bike lanes and carry a secure rear cargo hold full of packages. They also have covered seating and windshield wipers for the delivery associates riding them. You may have already seen our e-cargo bikes in New York City. They can navigate streets and make stops where full-size vans aren't always practical thanks to tight streets, heavy traffic, and limited parking. Washington, D.C. is now the latest U.S. city to put them to the test.
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If a model is 50% reliable, it's 0% useful. Michael Giannangeli, Head of Agentic AI at Amazon Nova, breaks down one of the hardest problems in agentic AI: reliability. Models need to match or beat human performance, or they won't get adopted. To close the gap, teams are building an ecosystem of reinforcement learning "gyms" where AI agents can hone their skills. Think of it like a virtual training ground where agents practice tasks through trial and error, building reliability one rep at a time. 💪
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Your watchlist is about to get a whole lot longer. @PrimeVideo just dropped its biggest content lineup yet at this year's Amazon Upfront presentation. Here's a look at what's coming. ⬇️ 🎬 A brand-new Fourth Wing series ☢️ Aaron Paul joins season 3 of @falloutonprime 🎯 @TerminalListPV season 2 premieres October 21 ⚔️ @TheRingsofPower season 3 premieres November 11 There's something for everyone on the way.
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One year ago, @Amazonleo launched its first satellites. Since then: 🛰️ 11 missions 🚀 300+ satellites in orbit 🌍 Even faster cadence ahead We're not slowing down as we prepare to deliver internet to customers around the world. Watch our latest liftoff. ⬇️
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Dive deeper into Amazon’s Q1 2026 results. ⬇️🧵
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Hercules robots handle the heavy lifting in Amazon fulfillment centers—literally. 💪 Think of Hercules as an autonomous forklift that reads the room. Using a 3D camera and encoded floor markers, it navigates through facilities, makes split-second safety decisions, and picks up inventory pods (up to 1250 lbs each) to bring them directly to employees. Thousands of Hercules units work alongside people across our fulfillment centers. The result: faster fulfillment, which means your order gets to you even quicker. 📦
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Be a learning machine. Get good at the details. Be reliable. Learn to deliver for customers. That's Amazon CEO @ajassy's advice for new graduates entering the workforce. 🎓 Watch 👇
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.@awscloud is helping @TheOceanCleanup find and remove plastic in the Great Pacific Garbage Patch, thanks to AI and cloud computing. Here's the tech behind the mission. ⬇️ Machine learning models analyze satellite, drone, and sensor data to map where plastic accumulates. Then, our systems help to predict where debris will drift next and optimize cleanup routes in near real-time. AWS also powers data-driven maps that track how plastics move through rivers—accelerating the deployment of river plastic interceptors. The goal? Remove 90% of floating plastic by 2040. The Ocean Cleanup has already removed 64 million pounds of trash worldwide. AWS tech helps them work even faster and smarter.
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NEWS: The @DPWorldTour and @Amazonleo have signed an agreement making Leo the Tour's Official Satellite Connectivity Partner. It's the first professional sports org to run on our low Earth orbit network. ⛳ Starting this year, the DP World Tour will deploy Amazon Leo antennas across selected tournament venues to deliver fast and reliable internet coverage. 42 tournaments across 25 countries means playing in places where traditional infrastructure doesn't exist. Leo's satellites deliver bandwidth for live scoring, broadcast production, media operations, point-of-sale systems, and more, regardless of location or crowd size. All powered from space. 🛰️
Game on. The @DPWorldTour will be the first professional sports organization to use Amazon Leo — bringing reliable, high-speed internet to tournaments across 25 countries. Read more: aboutamazon.com/news/amazon-…
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ICYMI: Earlier this year, @Amazonleo launched our largest payload to date into orbit. Coming up: 32 more satellites are set to launch April 28. 🚀 Our first launch with @Arianespace marked the first heavy lift launch on our 2026 manifest. With each mission, we’re continuing to expand our constellation and build momentum toward service. Amazon continues scaling quickly to bring fast, reliable internet to customers beyond the reach of existing networks.
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.@Amazonleo just introduced an antenna that brings premium inflight connectivity experiences to every seat. ✈️ The new Amazon Leo Aviation Antenna is engineered for the demands and stresses of commercial aviation and the high expectations of passengers. Airline customers like @JetBlue and @Delta will use it to deliver reliable performance from gate to gate as their aircraft traverse the globe. The antenna connects to Leo's satellite constellation in low Earth orbit, which uses laser links between satellites and 300+ ground gateways to maintain performance virtually anywhere—even over oceans and polar routes. The result: speeds of up to 1 Gbps download and 400 Mbps upload to deliver reliable internet connectivity for a whole cabin of airline passengers and crew. ✅
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.@awscloud launched its first custom cloud processor in 2018. Five generations later, Graviton chips have become the backbone of modern cloud infrastructure. Traditional server chips weren't built for the cloud. That's where Amazon saw an opportunity and invented Graviton, a family of custom chips designed specifically for cloud workloads—making applications faster, cheaper, and more energy efficient. Fast forward to today: 90,000+ customers run on Graviton, including 98% of AWS's top 1,000 customers. Better performance at a lower cost. ⚡
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Amazon's product innovation hub in Sunnyvale isn't just where we build devices—it's where they're engineered to survive. Researchers stress-test Kindles, blast Echo speakers, simulate years of wear in various environments, and more. Engineers intentionally break prototypes to identify failure points and fix them before production. The result: durable devices built to survive daily use. See how rigorous testing protocols ensure Kindles can handle whatever life throws at them. ⬇️
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Filling up your tank? Prime members save 20¢ per gallon. Valid every Friday between 4/3 and 5/29 at participating locations. ⛽️
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Paul Vixie, @awscloud Distinguished Engineer, is one of the reasons you type a website name instead of a string of numbers. He's also the reason your email inbox isn't overflowing with spam. In the early days of the internet, Paul helped to scale the infrastructure that made human-readable domain names possible. Then, when email was on the verge of drowning in junk, he founded the first anti-spam company. Now, he's tackling the security challenges of the agentic AI era. Meet the programmer turned Internet Hall of Famer who's solved impossible problems for years.
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The science in #ProjectHailMary checks out. Just ask Ryan Gosling (and Alexa+). In theaters and IMAX today. 🚀
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From to calculators to computers to AI agents—each technology has reshaped how humans think. Now we're building agents that can use tools themselves. Navigating the web, making decisions, acting on our behalf. 🎙️ Danielle Perszyk and AI researcher Vibhaa Sivaraman dive into agentic AI as the next cognitive technology. Watch the full episode wherever you get your podcasts.
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Big Spring Sale returns March 25–31. New deals drop daily.
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Your health questions deserve real answers—not a weeks-long wait. Introducing Health AI, now on Amazon.com and the Amazon app. It answers your health questions, explains lab results, manages prescription renewal requests, and books appointments with One Medical providers, 24/7. Eligible Prime members get up to 5 free direct-message care visits for 30+ common conditions (a $145 value). Watch to learn more. ⬇️ Sign up at amazon.com/health-ai. 🔗
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One month from today, the Masters comes to @PrimeVideo. 🏌️⛳ Catch two hours of additional coverage on April 9 and 10, live from Augusta National.
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Coming to @PrimeVideo in March: Young Sherlock and more originals to get hyped for. 🎥⬇️
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Nothing like a little team bonding. Jury Duty Presents: Company Retreat premieres March 20 on @PrimeVideo.
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The new Kindle Scribe and Kindle Scribe Colorsoft are leveling up productivity with Gen AI features. ⚡ Send notebooks and documents directly to Alexa. Then, ask Alexa questions about your notes, get summaries, or transform them into reminders and calendar events. Starts rolling out in the coming days. A Prime or Alexa+ subscription is required.
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A successful @Amazonleo deployment. 🚀 Today’s mission with @Arianespace out of French Guiana brings our constellation to over 200 satellites—another important step toward bringing fast, reliable internet to customers worldwide.
Get ready for... 3... 2... 1... LIFTOFF 🚀 @Amazonleo is preparing for its first heavy-lift mission of 2026. Take a look as 32 satellites are loaded aboard @Arianespace's Ariane 64 rocket ahead of launch. The LE-01 mission launches Thursday, February 12 from French Guiana, bringing our constellation to 212 satellites.
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Get ready for... 3... 2... 1... LIFTOFF 🚀 @Amazonleo is preparing for its first heavy-lift mission of 2026. Take a look as 32 satellites are loaded aboard @Arianespace's Ariane 64 rocket ahead of launch. The LE-01 mission launches Thursday, February 12 from French Guiana, bringing our constellation to 212 satellites.
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He's untraceable. Experience #Crime101 starring Chris Hemsworth, Mark Ruffalo, Barry Keoghan, and Halle Berry, the ultimate heist only in theaters and IMAX this Friday.
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Tonight's Big Game will generate millions of data points you'll never see—but they're behind every play you'll remember. 🏈 Next Gen Stats powered by @awscloud transforms how teams strategize, how officials review plays, and how fans experience football. Here's how it works. ⬇️
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This year for the Big Game, Chris let his imagination run a little too wild with @AmazonAlexa.
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Alexa+ is now available to everyone in the U.S. and free for Prime members. Deeper conversations. Complex tasks. Agentic capabilities like booking restaurant reservations, ordering rides, automating homes, & more. Customers without Prime can start at Alexa.com or in the Alexa app.
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Season Two of Fallout concludes TONIGHT at 6 pm PT on @PrimeVideo 💥
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Cross is BACK. Plus new originals and more hitting @PrimeVideo in February. 🎬⬇️
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Amazon One Medical just changed the game with a NEW Health AI assistant that actually understands your medical history. ✅Explains lab results 🗓️Books appointments 🗒️Manages medications 24/7 personalized health guidance is available NOW for all One Medical members in the app.
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Stop babysitting AI. Introducing @awscloud Frontier agents: they’re autonomous, scale independently, and operate without constant supervision while you stay in control. From tools to extensions of teams. Let’s break it down.
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Another step forward: @amazonleo's inaugural @Arianespace launch targets February 12. Leo Europe 1 (LE-01) will send 32 satellites to orbit from French Guiana—the first of 18 Leo missions on the more powerful variant of the Ariane 6 rocket. 🚀 Advancing global connectivity, with each and every launch.
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A STACKED double-header out West 😳 Watch Thunder-Rockets and Knicks-Warriors Thursday on @PrimeVideo. Coverage starts at 7 PM ET 🍿🏀
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What's the playbook for transforming Amazon's NFL streaming strategy? 🏈 Amazon CEO @ajassy joins @FitzMagic_14 and @AndrewWhitworth on @fitzandwhit to talk Amazon’s sports business. 🎥Watch the full episode now: piped.video/C7jjkeX89P0
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PACKERS vs. BEARS 🏈 Watch two of the oldest @NFL rivals clash at Soldier Field in the NFC Wild Card round this Saturday at 7:30 PM ET. Exclusively on @PrimeVideo.
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BIG @ring news out of #CES2026 today that redefines smart home security. 🚨Fire Watch analyzes video for smoke or fire, delivering real-time alerts during fast-moving fire events. 📱Ring Appstore gives customers more ways to use their existing Ring cameras through third-party apps from developers. 🛡️Ring Sensors deliver always-on monitoring to protect your home, prevent damage, and simplify everyday routines.
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