We learned from our YC batch that startups usually don't die from competitors, they die from bad execution, so I usually don't talk about
@lofty_ai competitors much.
But it appears that one of our larger and oldest competitors is shutting down.
I do want to take the time to address this, because I think it validates a lot of our learnings and assumptions at Lofty.
1. Nice expensive properties tend to have lower yield, while cheaper properties have higher yield. It's just how the math works. But this means if your users only want "high yield", you'll be forced to chase properties that aren't in the best locations, often with troubled tenants, and aren't in good condition. The operational cost often outweighs the yield in the long run. We learned this in late 2022 and have since pivoted away from those types of properties. The ones remaining either got ownership groups that know what they're doing or have since been sold off by their owners. I think this was right long term call.
2. Real estate operations is really hard to scale. If you manage assets for your investors, you can make more money per property by charging more fees, including a portion of returns, but you'll be liable and responsible for managing, essentially, hundreds of small businesses. It's really hard to scale this with technology, because it's fundamentally a real world operation. Someone has to drive to the property to look at issues and call people to fix them, and that's the easy part. Some of our users still have trouble accepting this, but we've never managed or will manage any properties on behalf of investors. If this means we're not the best fit for some investors, then so be it, but our bet is real estate investors who know what they're doing want to manage their own assets. I think if we figure out our model here and refine it in the right way, it'll be the right bet as well.
3. Liquidity is the most important thing for any market period. You need to do everything you can to build a system to grow this. The trading price is also the trading price. People don't care what you or some 3rd party think a property is worth, they'll trade at the prices that they want to and think is reasonable. It turns out, real estate prices are ONLY stable, because they're so illiquid. Make them trade like equities and they start to behave like it in price movements. Except the supply is so small that small trades and move price far easier than in the equities market. We're making most of our bets here this year. Time will tell if they pan out or not.
In the end, I should celebrate the demise of a competitor intuitively, but I'm not sure if articles like this are a good thing. I think a rising tide can lift all boats in an industry, but if most of the news are about bad actors, then it makes new investors and users hesitant to try out products like this, including ours.