I dropped an AI influencer into one of the most watched events on the Internet. In a week, she racked up 1,200 followers, almost 1M views, brand deals, and press. She was clocked as AI in the first 48 hours - but people kept watching. Here's why:
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Your favorite creator isn't real - does it matter?

Last week, a 19-year-old, curly haired redhead named Janie went through sorority rush at the University of Alabama. Like many of the 2,500 prospective new members (PNMs), she posted outfit-of-the-day

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Feels like we're in for a reckoning on AI-generated imagery misrepresenting real items I looked at the first eight listings in Etsy's Art & Collectibles category, where most items are labeled as "handmade" Six of them came back as 100% AI per Pangram (highlighted in red below)
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I am all for using AI in marketing And, I think there are categories of goods (crafts, art, food) where the buyer rightfully expects that an item was made in a certain way or is an exact match This will be something every retail platform and marketplace needs to think about
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Meta is pulling out the Threads distribution strategy for Muse in IG feeds Format appears to be pictures related to your interests + “Try It” as a CTA Not sure this will work as well as the clickbait-y preview of Threads posts
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Spoke with @FoxNews about my experiment creating and growing an AI influencer We currently see "AI" and "human" content as distinct But, content made with AI can have a LOT of humanness in it, from the idea to the execution (and even the training data!)
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FWIW - I think personal assistant COGS are so high because the vast majority of early users are in tech And they are using these agents for coding / building things Model costs will come down…but also, the true consumer’s use cases are much less expensive
Hearing this week that personal assistants cost $3k-$7k per user per year, depending on scale effects / vertical integration / model selection. Implications/questions: - Consumer subsidies will be a huge factor; people don’t care about privacy, they want utility and they want it for free. - Model costs are deflating, but not fast enough for many startups. The dark horse is that Jev may rapidly deflate computer-use costs 100x. - An interesting counter-position would be building an expensive and narrowly focused agent — perhaps combining proprietary supply (Carbone tables!) with a unique POV (“no one goes there anymore, go to The Grill instead”). - Social is wide open but hinges on a key design challenge: how can agents increase social cohesion and not feel invasive in a group chat? A working social agent would rightly attract an avalanche of capital and be hard for incumbents to replicate. - Finally, there are vertical focus areas like financial services where the LTVs outweigh the subsidy needed and are outside the near-term competitive focus of the incumbents. If it were me, I’d focus here — Credit Karma as an agent >> Credit Karma as an app. Overall, it’s still very, very early, and we may very well be in the MySpace era of social or iPhone 2010. Hang onto your hats and keep building!!
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More to come next week in our @a16z Consumer AI Top 100 (seventh edition!) Featuring data from @DavidPawlan at Assistant Benchmark 👀
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Today is giving the Anthropic stuffed animal council a LOT to talk about
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VCs "adding value"
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This is very smart of DoorDash In the consumer agent era, products that are available in all channels (ex iMessage) and are agent-friendly will win DoorDash had a particular advantage here as they have a physical network (drivers) that makes potential disintermediation tough
You can now just text DoorDash and let it order for you. It’s proactive, learns from your repeat orders, and helps you find the best deals and new spots. Just tell it what you want without any extra setup. Ask it to reorder your usual, or add it to a group text to collect everyone’s orders. You can even send a photo of your fridge and it’ll tell you what ingredients you’re missing for a recipe you want to make and deliver the ingredients to your doorstep. We believe agents are a new app paradigm and are building for that future at @AIatDoorDash, with a lot more to come. This feature is in beta in the US, would love for you to let us know what you think! Waitlist: doordash.com/text
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I can't wait until the "data centers are taking all of our water" people find out about golf courses
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There is a massive wave coming that almost no business is ready for - agentic traffic <1% of consumers are using agents now, but that will change and usher in a new era of consumer demand How do you manage 5x the inbound calls? Qualify 10,000 new leads? Fulfill 500 new orders?
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There's a lot of fixation on agents taking away traffic/transactions This might happen if you're particularly agent-unfriendly I actually think the bigger near-term risk is that businesses get a flood of new potential customers they aren't able to triage and serve
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If you're building / investing in consumer and spend all your time on X, you're in a bubble The mainstream breakout trend of the past 6 months is not agents but...digital repacks of trading cards Monthly U.S. consumer spend on Anthropic vs. @triumpharcade 👇
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I am a consumer AI maximalist - it has transformed my life ....and I feel we still have a lot of opportunity ahead in bringing along the true consumer so everyone can experience the magic
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It's not surprising U.S. consumer AI sentiment is so negative when most media coverage looks like this If you read the study its based on, the direction of causality is unclear The claim is AI makes kids more lonely - but it's equally (or more) likely lonely kids seek out AI
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Olivia Moore retweeted
Made a Grok @bot with the prompt so you can easily generate an Apple-style ad for your own pet. I tested it with my labradoodle, Tilly - you just need a few photos and a couple of their hobbies or personality traits. Link to use it yourself 👇
Marketing my cat like a new Apple product
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The most valuable data in Silicon Valley is who has conviction in who It informs who gets hired, funded, promoted, and acquired - but has existed only in backchannel phone calls, emails, and texts ...until today! Enter @cosign - a curated network for the startup community
Who believed in you first? Silicon Valley runs on that question. a16z's Erik Torenberg, David Booth, Josh Elman, and Olivia Moore on Cosign: Cosign is a curated professional network for the startup community. Profiles are built from endorsements, fundraises, and talent moves, with a private layer to signal who you'd fund or hire. Erik ran a small version of this seven years ago, emailing a few hundred people and asking each for one person to watch. One of the answers was Russell Kaplan, then a 22-year-old engineer at Tesla, now president of Cognition. Olivia on why this matters: "The most valuable data in all of Silicon Valley is who has conviction in who." Investors chase it every day and still struggle to find it. An engineer choosing between five offers has almost no way to get it at all. Paul Graham cosigned Sam Altman in 2009, six years before OpenAI was founded. Ryan Hoover cosigned Erik early at Product Hunt. Silicon Valley has always run on cosigns from people whose word carries weight, and until now nobody kept the record. The conversation closes on the question of why anyone would share their alpha. David's answer is that the person you cosign today is the one raising a round in two years, and when they do, they remember who believed in them first. 0:55 Twitter as a credential 3:05 Silicon Valley is a race to discover talent 4:10 The 3 questions on every Cosign profile 5:45 The email that found Russell Kaplan at 22 6:15 Conviction is the scarcest data 9:50 Why Cosign is free and strictly positive 11:05 Seeing things before the market does 13:00 Sending private "I'd fund them" signals 18:35 Endorsements that don't vanish 23:05 Recognition for the unsung engineer 29:40 Building LinkedIn Jobs in 2004 34:25 AI made human endorsement scarce 36:45 Why nobody has disrupted LinkedIn 42:10 Your Cosign profile may already exist 46:25 Silicon Valley always ran on cosigns 48:10 "Why would I give away my alpha?" YouTube: piped.video/-ywZlfznTa4 @eriktorenberg @david__booth @joshelman @omooretweets
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Everyone in the startup world got their start by someone else giving them a shot For me, this was @davidhornik, @CJ_Reim, @camillericketts, @bencmejla, @wow_tru and many others I'm excited for Cosign to help map these relationships and create opportunities for many others!
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