Sorry is this the actual memo? Christ these guys are even more cooked than I thought if their process is just "Claude write a memo justifying the 4x valuation uplift in a month, make no mistakes"
Instinct raised at $10 Bn. That's up from $2.5 Bn from last month.
This is after Meta dropped Muse which is a direct competitor and already has powerful capabilities.
I'm reading Coatue's investment thesis on the name.
Coatue cites Instinct’s "unusual speed" — things like integrating Stripe payments, 1Password credentials, and location sharing in rapid succession.
That is not a heroic technical achievement.
Those are integrations - and they are commodity work.
It tells me that whomever at Coatue wrote, and their IR team and leadership, never vibe coded an app.
An integration requires an account (that's the slowest part as you need to KYC etc.). Then you get an API key.
I’ve tasked a developer ship a Stripe integration and a document OCR using Extract.
Done in a day or two and 20% of their time went towards that.
(They had other cowork window agents focused on other tasks).
With coding agents, the bottleneck is no longer writing the code.
The heroic achievements going forward are in distribution and GTM, not coding. (And that's what Instinct did well - and where the focus should be...)
Relatedly, VCs should study the success of Higgsfield in distribution.
They have 150 people focused on producing content.
The edge is not 'integrations' or 'speed of coding'.
That is a far more interesting lesson to learn.