Gumloop (YC W24) is building a platform that lets employees across a company build and share AI agents, while giving IT control over the data, permissions, and infrastructure behind them.
Today it’s used by companies including Shopify, Gusto, and Instacart to automate work across sales, customer success, operations, and more.
In this fireside,
@gumloop co-founders
@MaxBrodeurUrbas and
@rbehal1729 joined
@gustaf to share how they built Gumloop before models were ready for agents, then found product-market fit as the technology caught up. They talk about landing early enterprise customers, making companies AI-native, and why the people closest to the work should be the ones automating it.
00:00 — The AI Agent Builder for Every Team
03:38 — From Workflow Automation to Enterprise AI
07:20 — What It Takes to Win Enterprise Customers
11:02 — How the Founders Met and Got Into YC
15:00 — How Gumloop Uses Its Own Agents
18:02 — Landing Shopify and Rethinking Pricing
21:23 — Fundraising and the Limits of Staying Lean
24:35 — Letting Employees Automate Their Own Work
27:43 — Building Agents Companies Can Control
31:23 — Getting IT to Say Yes