Under-discussed aspect of yesterday's launches (Opus 5.5 and GPT-6) is how any agent startups that price on consumption + markup will see huge chunks of revenue disappear when they bump to these models.
For now, it's okay, because demand growth is so high. but at some point, how do you deal with the market expecting a 30–50% price reduction every 3 months?
Another example of how impressive this technology really is: The cost of achieving a given level of AI performance is falling roughly 13-fold per year, according to Epoch AI.
Its analysis estimates a 47% quarterly decline since 2023, faster than any other transformative technology in history.
One example: OpenAI’s o3 exceeded 25% on FrontierMath Tiers 1–3 at a reported cost of about $0.55. Around 18 months later, GPT-5.6 Luna reached the same threshold for roughly $0.0015.
The fastest price declines tend to come immediately after a new capability appears. Across five benchmarks, Epoch estimates a 66% quarterly decline for newly achieved frontier performance, slowing to 32% two years later.
The consequence? In just a few more months, every person on this planet will have access to Fable 5-level entertainment at a fraction of today's cost. And this trend will probably continue indefinitely. Super exciting!