CZ on Building Binance, Surviving Crypto’s Biggest Crises, and Why He Still Thinks We’re Early
In this episode of When Shift Happens, I sit down with Changpeng Zhao, better known as
@cz_binance, the founder of
@binance, to discuss the journey that took him from growing up in an immigrant family in Canada to building the world’s largest crypto exchange. We get into the early days of Binance, the FTX collapse, hacks and crisis management, why he remains relentlessly bullish on crypto, and the project he believes will create his biggest impact.
The Work Ethic Behind Binance
When asked about the factor in his childhood that created his drive, he pushes back on the idea that there must have been some defining trauma behind it. Instead, he points to growing up with less.
His family immigrated to Canada, where both of his parents initially worked jobs close to minimum wage. Around him were children from wealthier immigrant families, creating an early awareness of the gap between what his family had and what others did. More importantly, he watched how hard his parents worked after moving to a country where they did not yet speak English fluently. He sees himself as part of a familiar second-generation immigrant pattern: the children watch their parents struggle, recognize the sacrifice, and feel compelled to push further.
That mentality followed him into Binance. Contrary to the usual startups built by a handful of people sitting around a living room, Binance was built on top of an existing team. CZ already had roughly 15 to 20 people working at BJTech, a company that provided exchange technology. By 2017, they had the product, technical infrastructure, and team to attempt something much bigger.
CZ gathered everyone into a conference room and proposed building a crypto-to-crypto exchange. The infrastructure was already there, while the missing pieces, like marketing and customer support, could be built. Within six months, Binance had become the largest crypto exchange in the world.
CZ’s explanation for that growth is unglamorous: a humble team, very little ego, and an unusually high ability to execute. He does not define hard work by the number of hours worked. What matters is output, how quickly someone can create something high quality that people actually want.
What Crisis Teaches You About Building
CZ’s career has been shaped by countless crises. One of the earliest came shortly after Binance launched, when BNB fell below its ICO price. CZ remembers the pressure of knowing that tens of thousands of people had invested and were now losing money. Then came much larger crises. The most famous was the collapse of FTX. CZ rejects the argument that his November 2022 tweet announcing Binance would liquidate its remaining FTT holdings destroyed the company. “If one of your competitors can make a tweet to kill your company, then you don’t have a company,”. CZ says he viewed the tweet as a transparency decision and did not anticipate the market reaction that followed.
His approach to crises becomes even clearer when discussing hacks. When Binance lost roughly $40 million in a 2019 hack, CZ’s instinct was immediate: stop withdrawals and understand the situation before attempting to return to normal. It is an approach rooted in asymmetric risk. He describes it as a virtual “big red button”: when a serious security incident happens, preservation comes before convenience. Temporarily inconveniencing users might be damaging, but allowing a second exploit because you restarted too quickly could be catastrophic.
That philosophy is also why, after the later Bybit hack, CZ publicly suggested pausing withdrawals. He acknowledged that Bybit’s leadership had more information than he did and that its decision to remain operational ultimately worked. He believes there is no objectively correct response, but in moments of extreme uncertainty, he personally prefers to protect against the worst possible outcome first.
Crypto Is Still Much Earlier Than It Seems
Cz estimates that about 5-15% of people have had some exposure to crypto, but the proportion of global wealth actually held in the industry remains extremely small, potentially below 1%. From that perspective, competition between Binance, decentralized exchanges and emerging platforms such as Hyperliquid matters less than expanding the total market.
He says he welcomes competitors. If the market is still at such an early stage, another successful platform does not necessarily take value away from Binance. Instead, it can bring more users, developers, and capital into crypto altogether. “Growing the industry,” he explains, “is much better than growing a single platform.”
From Building an Exchange to Building an Education System
Near the end of the conversation, CZ says he is now optimizing for positive impact. In the short term, that means advising governments on crypto regulation and continuing to support Web3 founders and projects. Over a much longer horizon, however, he believes
@GiggleAcademy, his free education initiative, could become more consequential. The project had grown from around 100,000 children at the beginning of 2026 to roughly 1.3 million within months.
His broader argument is that education was designed for a different economy, with traditional schools focusing on weaknesses to bring students toward a common average. CZ thinks the future will reward specialization instead: identifying what someone is unusually good at and helping them become exceptional at it.
AI could also make education far more personalized. Instead of one teacher delivering the same lesson to dozens of students, CZ imagines software eventually understanding each child individually and continuously adapting the curriculum.
The man who built one of crypto’s largest companies is no longer only thinking about exchanges, tokens, or market share. He is thinking about what infrastructure comes next, and how the same principles that helped Binance scale globally might be applied to something as fundamental as learning.
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