The moment someone is least able to shop around is exactly when they need the clearest information
That's the whole funeral industry problem in one sentence
You're grieving, you're tired and every phone call feels like a sales pitch
My hope for what Kate is building is simple, asking a basic question should stop feeling like entering a sales funnel
Clear prices, clear options, no pressure
If AI gets us there, I'm cheering loudly
Introducing my building an AI-native funeral company in public series.
Our generation does everything online and we care about experiences. But the one experience we’re all going to have? Still feels like a 100 years out of date.
Cringe.
The US has over 15,000 funeral homes. About 80% are family owned. Rising costs, staffing shortages, retiring owners. The people running these businesses are BURIED in admin while serving people in the toughest moments in our lives.
So where the hell does AI come in?
• Give owners one place to manage cases, staff, suppliers, and payments
• Help small teams serve more families by automating routine work
• Reach new customers through digital marketing and online booking
• Let families customize, plan and pay for a funeral online
• Expand the offering with pre-need plans, customized ceremonies and aftercare
Big-company infrastructure for small funeral homes.
Can we pull it off? The end goal: a personalized goodbye without the luxury price tag all over US.
Let's see!