I've coached over 30 Olympic gold medals. I've worked with some of the greatest athletes in history. Here are the lessons I wish more people understood:🧵

call off your Ad Week plans programmatic has been totally cancelled adexchanger.com/privacy/appl…

What once was the peak, is now just the beginning. Paramount and Warner Bros. shaped over a century of culture. By combining them, we aren't rewriting history — we're equipping these iconic studios with a more powerful engine. Together, we are Skydance: a creative-first home for bold, quality storytelling. We chose this name for a few important reasons. First and foremost, as we bring Paramount and Warner Bros. together, we wanted to preserve what has made each of these studios iconic. Both have distinct identities, extraordinary legacies and brands that have resonated with audiences for generations. We never wanted a new corporate identity to diminish, alter or overshadow either one. Instead, we wanted a name that would give the combined company an identity of its own while allowing Paramount and Warner Bros. — and all our extraordinary brands — to remain in the spotlight. We have big goals for Skydance, and we intend to pursue them with passion, imagination and a willingness to take smart risks. At the same time, we will honor what makes Paramount and Warner Bros. special — giving both studios the opportunity to grow, tell more great stories and bring those stories to even broader audiences around the world, powered by the scale and capabilities of Skydance. I couldn’t be more excited about what we’re going to build together.

Agentic commerce is creating a new battle for control of the consumer. @aepstein_, CEO of @gigico_ai, joins @aripap and @ericfranchi to discuss AI agents, Amazon’s strategy, consumer trust, and what happens when AI starts shopping on our behalf. Plus, Ari and co-host Eric Franchi cover TTD, Safari and Amazon unBoxed. news.marketecture.tv/podcast…

The iPod comeback reminded everyone how good wired headphones sound the missing piece was always noise cancellation and Bose just filled that gap wired buds are moving past the performative phase and becoming a deliberate choice Curious if Apple will follow

“I didn’t leave my family to lose in the second round” LeBron James is locked in for Year 24

Kawhi Leonard is a Toronto Raptor 🦖

New newsletter: WHY WE'RE WRONG ABOUT CHINA AND AI America's frontier AI policy seems to hinge on China. But when you talk to people at or near the frontier, it's astonishing how little we seem to know about how China thinks about AI. So, I talked to several experts—@jordanschneider, @kyleichan, @mattsheehan88, @RushDoshi, @ChorzempaMartin, @pstAsiatech and more—and pooled their most interesting comments under 7 big questions, inc: - What don't the frontier labs understand about China? - What would actually scare the CCP into taking AI safety as seriously as, say, Anthropic? - Does China think our AI safety concerns are legitimate, or a conspiracy to keep them down? - What should we actually do now? derekthompson.org/p/how-chin…

"Internally, using Gigi manifests as improved efficiency. For our clients, it's stronger results." — Kyle Martins, Sr Director Amazon and Retail Media at WPromote. For @Wpromote, hiring Gigi allows them to run their existing playbook 3x faster, save 77+ hours a week, and take on strategies they couldn't operationalize before, like scaled DMA exclusion for incrementality testing. For one pet care client (with 3 brands under one roof), this resulted in scaled performance, driving: 📈 129% increase in sales 📈 17% increase in ROAS 📈 118% increase in monthly purchases Watch part 2 of 2 now 🏆

NEW: Apple is developing a screenless fitness tracker to rival Whoop.

I have long been a Raptors skeptic. I am maybe the most Kawhi-critical person in NBA online. I am all in on Toronto. The Raptors are going to eat you. At the substack.