Investor in adtech companies via @AperiamVentures. @Pacvue BoD. @Marketecturetv + @OpenMarketPod co-host. Faixa Roja.
Seaside Heights, NJ
- Tweets 1,117
- Following 80
- Followers 9,079
- Likes 22,385
Bring incremental new buyers into your monetization stack without any extra SDKs with our new CloudX Exchange (CXX) ... take a look!
Today we're launching CloudX Exchange.
It brings more demand for every impression, with no work on the publisher's end.
Vetted third-party demand partners compete in CloudX auctions and come through as a single bidder.
Additional high-quality buyers will join CXX over time.
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Eric Franchi retweeted
It was a pleasure to chat with @cferengul and @JoeZawadzki on the @aperiamventures podcast this week.
We spoke about all my fav topics:
- hiring AI agents
- why agencies hire @gigico_ai
- the growth of Amazon Ads
- how the winners will form in the UMP category
Listen here: 👇👇
open.spotify.com/episode/7ot…
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Actually think this MMN (menu media network/McDonald's Media Network) is a neat idea.
Ads on drive thru order menu = non-interruptive, high attention, screens fully digital, user at point of purchase.
Would imagine they extend to mobile app, or are already.
cnbc.com/2026/09/23/why-mcdo…
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Fun @OpenMarketPod with @joe_zappa @billwise and @guykuperman on the launch of @TeamMediaocean AI Ventures.
Startups need capital, integrations and distribution. MO is looking to help with all 3, but the latter two are what make this initiative super compelling.
Looking forward to @aperiamventures and MO partnering on deals and kicking off Advertising Week together!
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Today @aperiamventures published our market map of Unified Media Platforms.
It is the category generating more new company formation than anything else we're seeing right now. So, we made a little map!
UMPs plug into all kinds of supply: walled gardens, open web, CTV, LLMs, etc. via APIs/AdCP, layer an AI decision engine on top, and run the loop continuously: plan, push, measure, adjust, again.
We think it could be genuinely disruptive to how media gets bought and the broader ecosystem.
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Link to view, download and share: docs.google.com/presentation…
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Emerging category you should pay attention to.
Aperiam.vc/ump
Ladies and gentlemen. We have a new acronym. Please welcome UMPs.
@cferengul gives the pitch and I try to poke holes, in this week's podcast.
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Eric Franchi retweeted
Ladies and gentlemen. We have a new acronym. Please welcome UMPs.
@cferengul gives the pitch and I try to poke holes, in this week's podcast.
AI is creating a new layer in media buying.
@cferengul, Managing Partner at @aperiamventures, joins @aripap and @ericfranchi to break down Unified Media Platforms and what they could mean for marketers, agencies, and ad tech.
news.marketecture.tv/podcast…
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Congrats to our friends at @TeamMediaocean on the launch of their new Fund!
We are at such an important inflection point in our space. The leaders of today need to be fully leaned in.
Launching a fund is one of the biggest/boldest bets you can make.
I’m so fired up for @billwise @AaronGoldman, @guykuperman and team! Look forward to partnering.
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Eric Franchi retweeted
Joe Marino came on @OpenMarketPod to discuss building @RibeyeInc , fixing local advertising, hiring A players, and surviving entrepreneurship.
We first had to establish that he is Sicilian, @ericfranchi may be French, and the @joe_zappa's family remains emotionally aligned with the @Mets and @nyjets .
Business insights followed eventually.
Watch here: piped.video/w05XiHhKNvk
Listen here: open.spotify.com/episode/2qB…
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Eric Franchi retweeted
It's going to be the biggest ads, ahem, user offers exchange in human history.
It will dwarf Google AdWords and Meta feed ads.
Question: when everyone’s agent is looking for the same reservation, ticket, cancellation, who is gonna get it?
Is this like high frequency trading where you want to colocate next to the tix/rez servers?
Does this become micro bidding using stablecoin contracts?
So much fun
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Layers is shipping like crazy. Agents = growth teams.
Layers Growth MCP gives your agent marketing superpowers
Paste one prompt and your coding agent becomes your growth team
It learns your niche, finds what's working, ships one test at a time, posts, measures, and runs the loop again
No subscription. Pay as you go.
growth.layers.com
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We got Founder Mode Joe on today.
Great Open Market for entrepreneurs today. You often hear startup CEOs say "Sales broke delivery."
I lived that this summer. @ericfranchi and I get deep into what happened and the major changes I had to make to solve it.
You'll find it deeply relatable, I think. Out now.
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