To reinforce this point, audio stands out because it’s a medium people engage with daily. It offers access to high-quality app inventory that audiences actively use and value.
I’m going to keep emphasizing this point: I have no stake in the audio space—I’m speaking purely from the performance I observe daily after running hundreds of MMMs. Audio consistently shows a positive impact. That said, success in audio requires strong targeting combined with direct publisher deals. You can’t just buy audio blindly and expect results.