I once gave a talk called The Bitter Layout, inspired by this same book, arguing that until models commoditize, interface design should primarily focus on absorbing the latest capabilities. Well, it may soon be time to dust off the “chat isn’t the future of AI UX” t-shirt...
No one is going to care about the underlying AI model soon, especially for consumers. The models are already good enough for most of what people need. What consumers want is for AI to be useful, easy to access, and FREE or bundled into something they already pay for.
Clayton Christensen and Michael Raynor described this shift in the figure below which is in their book The Innovator’s Solution. When a product isn’t good enough, performance wins. Once it is good enough, convenience and cost start to matter more.
The winning question may soon be less Whose model is best? and more Why would I pay separately for this?