If you work in AI or use it daily, spend more time around people who don’t.
It’s very easy to confuse technical possibility with market reality.
I’m sitting in a coffee shop right now.
People are manually sorting through their emails, editing in Photoshop and DaVinci, sending LinkedIn messages one by one, and using essentially the same interfaces they were using 3 years ago.
Meanwhile, inside the AI bubble, people are orchestrating agents, living in terminals, automating entire workflows, and arguing about what comes next.
The distance between those two realities is massive.
For most people, AI is still better search, a useful second opinion, and an occasional assistant.
They have no idea what power users are doing right now. Like, seriously, none at all.
They don’t know what Grok Bot is. They’ve never heard of MCP. Mention Hermes and they’ll assume you’re talking about Greek mythology.
And that puts the opportunity into perspective.
The constraint isn’t intelligence anymore.
It’s translation.
Distilling the complex into the simple.
AI capabilities can change in months.
Human habits, interfaces, trust, and incentives change much more slowly.
Power users organize their lives around what is possible.
Everyone else organizes theirs around what feels familiar.
That gap matters enormously.
The biggest AI products won’t simply give people more capability.
They’ll hide the complexity of frontier AI behind behaviors people already understand.
Making the extraordinary feel obvious.
The lag between what AI can do and what ordinary people actually do with it is where some of the largest businesses in AI will be built.
Now make that lag your market.